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Want to be Jade's PA?

28 September 2006

Bristol graduate Dr Rob Yeung (BSc 1992) will be helping celebrity Jade Goody sort out her life on a new TV programme called Jade’s PA.

Bristol graduate Dr Rob Yeung (BSc 1992) will be helping celebrity Jade Goody sort out her life on a new TV programme called Jade’s PA. In this Apprentice-style show, applicants will compete to become Jade’s personal assistant and Rob is one of two judges helping the celebrity make her decision.   

Jade is a busy – and disorganised – celebrity and is in desperate need of help. She has a reputation as one of the UK's most clueless celebrities, yet she's making lots of money and with multiple projects on the go.

 

Rob is a coach, consultant, author, conference speaker, and occasional TV presenter. At the heart of it all, he is a business psychologist. He said: ‘I'm interested in people, what makes them tick, and what causes them to fail or helps them to succeed.’

The programme will air on Living TV at 10 pm from Monday 9 October.