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Creative Disruption

3 September 2010

Digital technologies are having a profound effect on business and industry. They’ve ripped up traditional business models and have created both opportunities and challenges for businesses in the 21st century.

In Creative Disruption, Simon Waldman (BA 1988) gives you the stories of what’s worked, and tells the tales of those things that failed. Explaining why this big problem needs big solutions, he’ll show you what your company needs to do to survive.

Paul Myners, former chairman of Marks & Spencer, said: ‘Simon Waldman really understands the internet. He shows a profound grasp of the options open to businesses that have been disrupted by the internet. The end result is a book full of sound strategic and operational advice.’

Simon was launch editor of Guardian Unlimited in 1999. He became the company’s first director of digital publishing. In 2006, he became director of digital strategy and development for Guardian Media Group. In May 2010, he left GMG to take on his current role as Group Product Director at LOVEFiLM.

Creative Disruption will be published by FT Prentice Hall in October 2010. You can pre-order the book on Amazon.