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Talking to a Brick Wall

18 October 2010

In Talking to A Brick Wall: How New Labour stopped listening to the voter and why we need a new politics, Britain’s leading political pollster, Deborah Mattinson (LLB 1978), reviews the New Labour years from the voter’s point of view.

In Talking to A Brick Wall, Britain’s leading political pollster, Deborah Mattinson (LLB 1978), reviews the New Labour years from the voter’s point of view.

As Britain’s leading political pollster Mattinson had a unique perspective on the New Labour project. She has been monitoring public opinion since the mid-1980s, and helped transform Labour into Europe’s greatest election-winning machine of the modern era. Most recently as chief pollster to Gordon Brown as Prime Minister, she has been on the frontline of electoral politics, consistently representing the voter’s side of the story to the politicians.

Talking to A Brick Wall tracks the ups and downs of the Blair/Brown era as seen from beyond Westminster, showing how closely political reputation correlates with voter connection. It profiles the swing voter, shows the importance of women’s votes, and what gives a politician popular appeal, and maps the voters views through the 2010 campaign and its immediate aftermath, showing how the electorate has been left out of political decision making and revealing the public’s recipe for rehabilitating the Labour Party and rebuilding trust in democracy

In the Sunday Times, John Kampfner described the book as ‘Mattinson's engaging fly-on-the-wall tale of life as Brown's favourite pollster. She had a ringside seat to observe the flawed characters of Tony Blair and Brown and their henchmen Peter Mandelson and Alastair Campbell.’

Talking to A Brick Wall is published by Biteback.