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Watertight Marketing by Bryony Thomas (BSc 1999)

21 November 2013

'Watertight Marketing' is a step-by-step guide to help small and medium organisations identify ‘profit leaks’ and take control of their business growth.

Bryony has worked with more than 200 companies and clocked up over 30,000 hours of experience during her career. Here, she guides readers through her comprehensive, no-jargon approach to mastering the fundamentals of successful marketing, and developing a long-term strategy to deliver profitable results.

The book was named November book of the month by the Chartered Institute of Marketing, and is accompanied by an extensive online toolkit to help readers put the key ideas featured in the book into action.

To find out more information, read a sample chapter, or hear Bryony explaining some of the key concepts featured in the book, please visit www.watertightmarketing.com.