Management Seminars: Soora Rasouli (University of Eindhoven)
Soora Rasouli (University of Eindhoven)
1.01 Howard House
Title:Mobility as a service: Adoption, Diffusion and Effects
MaaS (Mobility as a Service) emerged recently as an innovative mobility solution promising to shake up the transportation service industries. However, little is known about the real potential of MaaS, citizens’ level of acceptance and the ways they would use their MaaS bundles. The presentation summarizes the results of series of studies conducted in our research group to shed light on future adoption rate, diffusion of the service and implications for the environment. The findings would help deployment of few large scale MaaS pilots which would be administrated by the Dutch ministry of transportation in order to activate MaaS full potential.