Dr Eleonora Pantano

Dr Eleonora Pantano

Dr Eleonora Pantano
Senior Lecturer in Marketing

4F9,
The Priory Road Complex, Priory Road, Clifton
BS8 1TU
(See a map)

e.pantano@bristol.ac.uk

Department of Management

Personal profile

Eleonora Pantanois a Senior Lecturer in Marketing at University of Bristol (UK). She held Ph.D. in “Psychology of Programming and Artificial Intelligence”, M.Eng. in Management, and PG Cert in Higher Education. She is also fellow of the Academy of Higher Education.

Her research activities mainly relate to design of new customers solutions in retail industry, success factors of innovation and technology management in retail and tourism industry, and big data in marketing intelligence.

Her findings appear in books (Internet RetailingTechnology and Innovation for MarketingSmart Retailing: technologies and strategies) and numerous international journals (i.e. Computers in Human Behavior, Information Technology and People, and Tourism Management).

She has always been curios about the world and the phenomena related to human dynamics in retail context, and feels lucky since her passion has become her work!

Research

Teaching

- Big data in marketing intelligence

- Creativity and marketing

Fields of interest

- design of new customers solutions in retail industry - success factors of innovation and technology management in retail and tourism industry - big data in marketing intelligence.




Latest publications

  1. Pantano, E & Vannucci, V, 2019, ‘Digital or human touchpoints? Insights from consumer-facing in-store services’. Information Technology and People.
  2. Pantano, E & Dennis, C, 2019, ‘Smart Retailing: Technologies and Strategies’. Palgrave Macmillan
  3. Pantano, E, Priporas, C-V & Foroudi, P, 2019, ‘Innovation starts at the storefront: modelling consumer behaviour towards windows enriched with innovative technologies’. International Journal of Retail and Distribution Management.
  4. Pantano, E & Vannucci, V, 2019, ‘Who is innovating?: An evaluation of the extent to which retailers are meeting the technology challenge ’. Journal of Retailing and Consumer Services.
  5. Pantano, E & Gandini, A, 2018, ‘Shopping as a “networked experience”: an emerging framework in the retail industry’. International Journal of Retail and Distribution Management, vol 46., pp. 690-704
  6. Pantano, E, Priporas, C-V & Stylos, N, 2018, ‘Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness’. Journal of Retailing and Consumer Services, vol 44., pp. 150-160
  7. Pantano, E, Priporas, C-V & Dennis, C, 2018, ‘A new approach to retailing for successful competition in the new smart scenario’. International Journal of Retail and Distribution Management, vol 46., pp. 264-282
  8. Pantano, E, Giglio, S & Dennis, C, 2018, ‘Making sense of consumers’ tweets: sentiment outcomes for fast fashion retailers through big data analytics’. International Journal of Retail and Distribution Management.
  9. Pantano, E & Passavanti, R, 2018, ‘To what extent luxury retailing can be smart’. Journal of Retailing and Consumer Services, vol 43., pp. 94
  10. Pantano, E & Gandini, A, 2017, ‘Exploring the forms of sociality mediated by innovative technologies in retail settings’. Computers in Human Behavior, vol 77., pp. 367-373
  11. Savvas, P, Pantano, E, See-To, EWK, Dennis, C & Bourlakis, M, 2017, ‘To immerse or not? Experimenting with two virtual retail environments’. Information Technology and People, vol 30., pp. 163
  12. Pantano, E, Priporas, C-V & Stylos, N, 2017, ‘‘You will like it!’ Using open data to predict tourists’ responses to a tourist attraction’. Tourism Management, vol 60., pp. 430-438
  13. Pantano, E & Priporas, C-V, 2016, ‘The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective’. Computers in Human Behavior, vol 61., pp. 548-555

Full publications list in the University of Bristol publications system

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