Dr Emma Slade

Dr Emma Slade

Dr Emma Slade
Lecturer in Marketing

3.14 (Howard House),
Howard House, Queen's Avenue, Bristol
BS8 1SD
(See a map)

emma.slade@bristol.ac.uk

Telephone Number (0117) 39 40529

Department of Management

Personal profile

I am a Lecturer in Marketing at the School of Management, University of Bristol, UK. My research and teaching interests revolve around digital technologies and user behaviour. I have published articles in several highly regarded journals such as Psychology & Marketing, Computers in Human Behavior, Journal of Business Research, Information Systems Frontiers, and Public Management Review.

In 2016 I was Programme and Organisation Co-Chair of the 15th IFIP I3E Conference on "Social Media: The Good, the Bad, and the Ugly". I am an alumnus of CHERISH-DE’s Digital Economy Crucible funded by the EPSRC, I have previously been selected to participate in workshops under the British Council’s Researcher Links scheme, I was a recipient of an ESRC IAA Early Career Researcher Industry Secondment in 2018, and in 2019 I secured funding as a Co-Investigator from the Centre for Research and Evidence on Security Threats for a project on adoption of smart home technology.

I have supervised three PhD candidates to successful completion. I am currently available for PhD supervision in topics related to digital marketing, technology adoption, and consumer behaviour. I am particularly interested in emerging technologies, such as IoT and VR, and ethical issues in digital marketing.

Research

Dr Emma Slade's research, teaching and PhD supervision interests encompass fintech, consumer behaviour, digital marketing, and sustainability. She has published in several highly-regarded journals including Psychology & Marketing, Computers in Human Behavior, Information Systems Frontiers, and Public Management Review. In 2016 Emma was Programme and Organisation Co-Chair of the 15th IFIP I3E Conference on "Social Media: The Good, the Bad, and the Ugly" and was also selected to participate in the inaugural Digital Economy Crucible.

Teaching

EFIMM0066 Digital Marketing: Strategy, Tools and Tactics

EFIMM0058 Understanding Customers, Consumers and Markets

EFIMM0057 Research Methods and Marketing Metrics

EFIM20023 Management Research Methods

EFIM30017 Management Dissertation




Latest publications

  1. Rana, NP, Slade, E, Kitching, S & Dwivedi, YK, 2019, ‘The IT way of loafing in class: Extending the theory of planned behavior (TPB) to understand students’ cyberslacking intentions’. Computers in Human Behavior, vol 101., pp. 114-123
  2. Ismagilova, E, Dwivedi, YK & Slade, E, 2019, ‘Perceived helpfulness of eWOM: Emotions, fairness and rationality’. Journal of Retailing and Consumer Services.
  3. Ismagilova, E, Slade, E, Rana, NP & Dwivedi, YK, 2019, ‘The effect of electronic word of mouth communications on intention to buy: A meta-analysis’. Information Systems Frontiers., pp. 1-24
  4. Ismagilova, E, Slade, E, Rana, NP & Dwivedi, YK, 2019, ‘The effect of characteristics of source credibility on consumer behaviour: A meta-analysis’. Journal of Retailing and Consumer Services.
  5. Dwivedi, YK, Kelly, G, Janssen, M, Rana, NP, Slade, EL & Clement, M, 2018, ‘Social Media: The Good, the Bad, and the Ugly’. Information Systems Frontiers, vol 20., pp. 419-423
  6. Plume, CJ & Slade, EL, 2018, ‘Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective’. Information Systems Frontiers.
  7. Janssen, M, Rana, NP, Slade, EL & Dwivedi, YK, 2017, ‘Trustworthiness of digital government services: deriving a comprehensive theory through interpretive structural modelling’. Public Management Review.
  8. Dwivedi, YK, Janssen, M, Slade, EL, Rana, NP, Weerakkody, V, Millard, J, Hidders, J & Snijders, D, 2017, ‘Driving innovation through big open linked data (BOLD): Exploring antecedents using interpretive structural modelling’. Information Systems Frontiers, vol 19., pp. 197-212
  9. Marder, B, Slade, E, Houghton, D & Archer-Brown, C, 2016, ‘"I like them but won't 'like' them": An examination of impression management associated with visible political party affiliation on Facebook’. Computers in Human Behavior, vol 61., pp. 280-287
  10. Cabanillas, FL, Slade, EL & Dwivedi, YK, 2016, ‘Time for a different perspective: A preliminary investigation of barriers to merchants' adoption of mobile payments’. in: AMCIS 2016: Surfing the IT Innovation Wave - 22nd Americas Conference on Information Systems. Association for Information Systems
  11. Plume, CJ, Dwivedi, YK & Slade, EL, 2016, ‘Social Media in the Marketing Context: A State of the Art Analysis and Future Directions’. Elsevier Inc.
  12. Slade, E & Marder, B, 2016, ‘Why many people don’t ‘like’ politics on Facebook – they’re worried what their friends will think’., The Conversation
  13. Dwivedi, YK, Mäntymäki, M, Ravishanka, MN, Janssen, M, Clement, M, Slade, EL, Rana, NP, Al-Sharhan, S & Simintiras, AC, 2016, ‘Preface (Social Media: The Good, the Bad, and the Ugly)’. in: Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016 Swansea, UK, September 13 – 15, 2016 Proceedings. Springer Berlin Heidelberg, pp. V-XII
  14. Ismagilova, E, Slade, E & Williams, MD, 2016, ‘Persuasiveness of eWOM communications: Literature review and suggestions for future research’. in: Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings. Springer-Verlag Berlin, pp. 354-359
  15. Plume, CJ & Slade, EL, 2016, ‘Exploring theoretical concepts for explaining sharing in the social media environment’. in: Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Proceedings. Springer-Verlag Berlin, pp. 319-324
  16. Dwivedi, YK, Tamilmani, K, Rana, NP & Slade, E, 2016, ‘How getting rid of ‘black money’ has driven a digital treasure hunt in India’., The Conversation
  17. Slade, E, Williams, MD, Dwivedi, Y & Piercy, N, 2015, ‘Exploring consumer adoption of proximity mobile payments’. Journal of Strategic Marketing, vol 23., pp. 209-223
  18. Slade, EL, Dwivedi, YK, Piercy, NC & Williams, MD, 2015, ‘Modeling Consumers' Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust’. Psychology and Marketing, vol 32., pp. 860-873
  19. Williams, MD, Slade, EL & Dwivedi, YK, 2014, ‘Consumers' intentions to use e-readers’. Journal of Computer Information Systems, vol 54., pp. 66-76

Full publications list in the University of Bristol publications system

Edit this profile If you are Dr Emma Slade, you can edit this page. Login required.