Dr Fiona Spotswood

Dr Fiona Spotswood

Dr Fiona Spotswood
Senior Lecturer in Management

4.07,
Howard House, Queen's Avenue, Bristol
BS8 1SD
(See a map)

fiona.spotswood@bristol.a...

Telephone Number (0117) 42 84641

Department of Management

Consumption

Personal profile

I am a senior lecturer in management (marketing) with a particular interest in consumer research and social change. My areas of research expertise are twofold. Firstly, I explore consumption, particularly using practice theory. I am interested in how we are locked into patterns of consumption, whether that relates to technology, materialistic consumption or unsustainable consumption from an environmental perspective. I am particularly interested in how people change their practices.

The second stream of my research is social change. I have edited a book entitled 'Beyond Behaviour Change' and lead a seminar series (funded by the ESRC) with the same title. This research explores different cross-cutting issues in behaviour change, such as the role of marketing in creating and solving society's wicked problems. Within this stream I am particularly interested in social change programmes promoting physical activity, with an interest in their theoretical underpinnings. Within the lens of critical social marketing, I am interested in bringing insights from social practice theoretical research into the 'health' behaviour change space and in informing social marketing practice and scholarship.

I would welcome applications from potential PhD candidates wishing to explore areas which fit within my areas of interest and expertise. I have experience supervising students to completion across different faculties and using different methodologies. I am particularly interested in expressions of interest from students looking to explore existing conventions around behaviour change from a practice theoretical perspective. I have an expertise in ethnographic and qualitative methods but am open to suggestions of mixed methods from students who have seriously considered methodological rigor and fit. If you are interested in having a conversation about a possible PhD project please get in touch.

Current PhD supervisions:

  1. Eethnographic study of 'fast fashion' consumers. A study of consumer identity and behaviour.
  2. Mixed method exploration of the role of corporate business in the promotion of positive body image.

_________________________________________________________________________________________________________________________

In collaboration with a colleague at Exeter University I am also looking for a strong PhD candidate to come forward to work on a proposal and application to the ESRC SW Doctoral Training College on the following topic:

We are looking to work with an excellent student to apply for ESRC SW Doctoral College funding for the following project:

Physical activity and the growth of the family

Physical activity is a key part of a healthy life, although it is well-established that large proportions of the population are less physically active than current public health guidelines recommend. New parents are a group who are known to experience a significant reduction in their physical activity participation after the birth of a baby.

The addition of a new baby to a family represents a time of great change. Adapting to becoming a first time parent may mean changes to sleep patterns, caring responsibilities, social groups and activities, financial responsibilities and working patterns, which will all influence the everyday routines of daily life. As such, while it is well established that being physically active can benefit physical, mental and social health (all of which may be challenged at this time), physical activity levels amongst parents during this period of family growth may be low. However, the nature of the changes in physical activity at a time of family growth and is not well understood.  

This PhD project will take a multimethod approach to provide the first detailed understanding of how and why physical activity changes around the growth of the family. The project will combine elements of systematic evidence reviewing, the use of objective measures (accelerometers) and novel data processing methods for mapping daily and weekly patterns of physical activity within new and growing families. It will also apply a novel theoretical stance (social practice theory) to understand the changes to family routines, and changes in physically active practices.

We are looking to work with an excellent student to apply for funding for the above project. The funding scheme is competitive but provides an outstanding opportunity for a capable research student to undertake world class research training and to undertake cutting edge social science research with a team of interdisciplinary supervisors.

If you are interested in undertaking a PhD in this novel and exciting field (based in Bristol), or if you would like further information please contact Dr Fiona Spotswood (Bristol – Fiona.Spotswood@Bristol.ac.uk) or Dr Richard Pulsford (Exeter – R.Pulsford@Exeter.ac.uk ) for an informal conversation. More information on the ESRC SW Doctoral Training programme requirements and admissions procedures is available here http://www.bristol.ac.uk/study/postgraduate/2020/doctoral/phd-esrc-south-west-dtc/

 

 

 

Research

I am a senior lecturer in management (Marketing) with a particular interest in intervention for social change. I have edited a recently published book entitled 'Beyond Behaviour Change' and led a seminar series (funded by the ESRC) with the same title. This research explores different cross-cutting issues in behaviour change, such as the role of marketing in creating and solving society's wicked problems. Within this stream I am particularly interested in the relationship between behaviour change activities promoting physical activity and body image, and how to achieve physical activity participation by focusing on school culture change. Theoreis of practice are particularly central to my work and I am interested in exploring how theories of practice can inform more individualist approaches to behaviour change for improved effectiveness, ethics and sustainability. I am involved in a project exploring how to use practice theoretical ideas to manage cultural shift in primary schools, with a view to strengthening school physical activity culture. I am also exploring mothering and physical activity and interesting in how an understanding of practices might inform and explore intervention in this area. I am interested in bringing insights from social practice theoretical research into the health intervention space, particularly by combining learning from practice theory and social marketing.

 

Teaching

Contemporary Issues in Marketing (MSc Marketing): Social Marketing, Ethics in marketing, Sustainable Marketing

Social Impact and Sustainability in Marketing (MSc Marketing)

MSc Marketing Dissertation Unit

Fields of interest

sustainability, physical activity, habits, routines




Latest publications

  1. Craddock, N, Ramsey, M, Spotswood, F, Halliwell, E & Diedrichs, PC, 2019, ‘Can big business foster positive body image? Qualitative insights from industry leaders walking the talk’. Body Image, vol 30., pp. 93-106
  2. Williams, D, Spotswood, F, Parkhurst, G & Chatterton, T, 2019, ‘Practice ecology of sustainable travel: The importance of institutional policy-making processes beyond the traveller’. Transportation Research Part F: Traffic Psychology and Behaviour, vol 62., pp. 740-756
  3. Williams, D, Chatterton, T, Parkhurst, G & Spotswood, F, 2019, ‘An assessment of Voluntary Travel Behaviour Change delivery in England as an alternative to highway construction’. Case Studies on Transport Policy, vol 7., pp. 318-329
  4. Spotswood, F & Gordon, R, 2019, ‘Social practice theory and social marketing: Acknowledging how the human and more-than-human affect social change’. in: The 6th World Social Marketing Conference Proceedings Book.
  5. Spotswood, F & Wiltshire, G, 2019, ‘School-PACT: School Physical Activity Cultural Transition. A school-based physical activity intervention integrating social marketing with theories of practice’. in: World Social Marketing Conference 2019 Proceedings.
  6. Wiltshire, G, Spotswood, F, Spear, S & Liew, L, 2018, ‘How can social practice theories help us understand the physical activity culture of a school?’. in: International Society for Physical Activity and Health Congress.
  7. Andrade, Md & Spotswood, F, 2017, ‘Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market’. Social Business, vol 7., pp. 391-418
  8. Spotswood, F & Warren, S, 2017, ‘The development of a framework for effective interdisciplinary behaviour change project management’. Social Business, vol 7., pp. 6-25
  9. Spotswood, F & Whitaker, B, 2017, ‘Changing littering practices at Glastonbury Festival’. Social Business, vol 7., pp. 263-278
  10. Spotswood, FM, Chatterton, T, Morey, Y & Spear, S, 2017, ‘Practice-theoretical possibilities for social marketing: Two fields learning from each other’. Journal of Social Marketing, vol 7., pp. 156-171
  11. Lowry, T, Chaplin, L, Nairn, A, Gentina, E, Zawadzka, A-M, Bakir, A, Couberghe, V, Hudders, L, Hua, L & Spotswood, F, 2017, ‘Conducting International Consumer Research with Children: Challenges and Potential Solutions’. in: Michael R Solomon, Tina M Lowrey (eds) The Routledge Companion to Consumer Behaviour. Routledge
  12. Spotswood, FM, 2017, ‘Beyond behaviour change’. Social Business, vol 7., pp. 219-228
  13. Spotswood, F & Nairn, A, 2016, ‘Children as vulnerable consumers: a first conceptualisation’. Journal of Marketing Management, vol 32., pp. 211-229
  14. Spotswood, F, 2016, ‘Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions’. Policy Press
  15. Spotswood, FM & Marsh, A, 2016, ‘What is the future of 'behaviour change'?’. in: Fiona Spotswood (eds) Beyond behaviour change: Key issues, interdisciplinary approaches and future directions. Policy Press, Bristol, pp. 283-298
  16. Spotswood, F, Chatterton, T, Tapp, A & Williams, D, 2015, ‘Analysing cycling as a social practice: An empirical grounding for behaviour change’. Transportation Research Part F: Traffic Psychology and Behaviour, vol 29., pp. 22-33
  17. Nairn, A & Spotswood, F, 2015, ‘“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption’. European Journal of Marketing, vol 49., pp. 1460-1483
  18. Spotswood, F & Tapp, A, 2013, ‘Beyond persuasion: A cultural perspective of behaviour’. Journal of Social Marketing, vol 3., pp. 275-294
  19. Spotswood, F, 2013, ‘The brand equity of the Lib Dems in the 2010 general election: A national and local perspective’. Journal of Political Marketing, vol 12., pp. 182-196
  20. Tapp, A & Spotswood, F, 2013, ‘From the 4Ps to COM-SM: Reconfiguring the social marketing mix’. Journal of Social Marketing, vol 3., pp. 206-222
  21. Spotswood, F & Tapp, A, 2012, ‘Overcoming the self-image incongruency of non cyclists’. Journal of Social Marketing, vol 2., pp. 23-36
  22. Spotswood, F, Tapp, A & Stead, M, 2012, ‘Some reasonable but uncomfortable questions about social marketing’. Journal of Social Marketing, vol 2., pp. 163-175
  23. Spotswood, F & Tapp, A, 2010, ‘'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?’. Social Marketing Quarterly, vol 4.

Full publications list in the University of Bristol publications system

Edit this profile If you are Dr Fiona Spotswood, you can edit this page. Login required.