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Marketing and Strategy

The following people are in this group:

More about this group

The Marketing and Strategy group is very new in the department with plans for significant growth in 2017. Currently, research is interdisciplinary and focuses on strategy, values and identity with ideas from psychology and organisation studies while other work looks at marketing in the context of national politics and service delivery from an operations perspective. What connects the group most is a commitment to research which integrates diverse perspectives, especially from the social sciences.