Dr Jen Shang

Expertise

I study philanthropic psychology. My research shows that a better understanding of psychological science behind giving increases donation by 10% with minimal additional cost for nonprofit organizations. This revenue increase also makes the giving experience more rewarding for donors.

Memberships

Organisations

Department of Management

Other sites

• Management

Academic Departments

• Department of Management

Department of Management Research Interests

• Organization Studies/HRM
• Marketing and Strategy

Recent publications

• Sargeant, A & Shang, J 2011, ‘Bequest Giving: Revisiting Donor Motivation with Dimensional Qualitative Research’. Psychology & marketing, vol 28., pp. 980-997
• Fader, PS, Hardie, BGS & Shang, J 2010, ‘Customer-Base Analysis in a Discrete-Time Noncontractual Setting’. Marketing science, vol 29., pp. 1086-1108
• Sargeant, A, Shang, J & Shabbir, H 2010, ‘The Social Marketing of Giving’. Public Management Review, vol 12., pp. 635-662
• Shang, J & Sargeant, A 2010, ‘Fundraising: Principles and Practice’. Jossey Bass/Wiley

View complete publications list in the University of Bristol publications system