Dr Jie Sheng

Dr Jie Sheng

Dr Jie Sheng
Lecturer in Management

The Priory Road Complex, Priory Road, Clifton
(See a map)


Telephone Number (0117) 331 7202

Department of Management

Personal profile

Jie joined the Management department as a PhD researcher and Teaching Assistant in November 2014. On completion of the degree in June 2018, she began the current role as a Lecturer from August 2018. She holds an MSc degree with distinction in Economics, Finance and Management from the University of Bristol, and a bachelor’s degree in Economics from Shandong University. 


Jie's research interests encompass big data, data analytics, and the utilisation of large-scale dataset in developing operation and marketing strategies. Her doctoral research focuses on the strategic firm engagement with online social interactions, which adopts a data-driven approach to examine the effectiveness of incorporating users' online communications in firms' decision-making process.

Fields of interest

Big data, Business analytics, Data-driven strategy, Online social interactions, Consumer behaviour, Data mining, Text analytics, Sentiment analysis, Social network analysis

Latest publications

  1. Sheng, J & Lan, H, 2019, ‘Business failure and mass media: An analysis of media exposure in the context of delisting event’. Journal of Business Research, vol 97., pp. 316-323
  2. Sheng, J, 2019, ‘Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour’. Journal of Interactive Marketing, vol 46., pp. 40-51
  3. Sheng, J, Amankwah-Amoah, J & Wang, X, 2018, ‘Technology in the 21st Century: New challenges and opportunities’. Technological Forecasting and Social Change.
  4. Sheng, J, Amankwah-Amoah, J, Wang, X & Khan, Z, 2018, ‘Managerial Responses to Online Reviews: A Text Analytics Approach’. British Journal of Management.
  5. Sheng, J, Amankwah-Amoah, J & Wang, X, 2017, ‘A multidisciplinary perspective of big data in management research’. International Journal of Production Economics, vol 191., pp. 97-112
  6. Chen, X, Sheng, J, Wang, X & Deng, J, 2016, ‘Exploring determinants of attraction and helpfulness of online product review: a consumer behaviour perspective’. Discrete Dynamics in Nature and Society, vol 2016.

Full publications list in the University of Bristol publications system

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