Dr Jie Sheng

Dr Jie Sheng

Dr Jie Sheng
Lecturer in Management

The Priory Road Complex, Priory Road, Clifton
(See a map)


Telephone Number (0117) 331 7202

Department of Management

Personal profile

Jie is a Lecturer in Operations Management at University of Bristol. She joined Bristol as a PhD researcher in November 2014, and on completion of the degree in June 2018, she began the current role as a Lecturer. She holds an MSc degree with distinction in Economics, Finance and Management from University of Bristol, and a bachelor’s degree in Economics and Finance from Shandong University. 


Jie’s main research interests lie in the areas of big data analytics, digitalisation and service operations. Her current research focuses on online social interactions and networks, firm engagement with digital technologies and platforms, user innovation, and data-driven strategies in operations management and marketing practices. Her work adopts a mixed-method approach to examine large-scale textual and new media datasets. Her research has been published in internationally excellent journals including International Journal of Production Economics, British Journal of Management, Journal of Interactive Marketing, Journal of Business Research, and Technological Forecasting & Social Change.


EFIMM0050 Digital Business & E-Commerce Management

EFIMM0059 Big Data in Marketing Intelligence

EFIMM0073 Supply Chain Analytics & Projects

EFIM30040 The Digital Economy

Fields of interest

Big Data Analytics, Service Operations, Data-driven Strategy, Digital Technologies and Innovation, Online Social Interactions, Firm Engagement, Consumer Behaviour, Text Mining, Social Media Analytics.

Latest publications

  1. Sheng, J, Amankwah-Amoah, J, Wang, X & Khan, Z, 2019, ‘Managerial Responses to Online Reviews: A Text Analytics Approach’. British Journal of Management, vol 30., pp. 315-327
  2. Sheng, J, Amankwah-Amoah, J & Wang, X, 2019, ‘Technology in the 21st Century: New challenges and opportunities’. Technological Forecasting and Social Change, vol 143., pp. 321-335
  3. Sheng, J & Lan, H, 2019, ‘Business failure and mass media: an analysis of media exposure in the context of delisting event’. Journal of Business Research, vol 97., pp. 316-323
  4. Sheng, J, 2019, ‘Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour’. Journal of Interactive Marketing, vol 46., pp. 40-51
  5. Sheng, J, Amankwah-Amoah, J & Wang, X, 2017, ‘A multidisciplinary perspective of big data in management research’. International Journal of Production Economics, vol 191., pp. 97-112
  6. Chen, X, Sheng, J, Wang, X & Deng, J, 2016, ‘Exploring determinants of attraction and helpfulness of online product review: a consumer behaviour perspective’. Discrete Dynamics in Nature and Society, vol 2016.

Full publications list in the University of Bristol publications system

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