Dr Nikolaos Stylos

Dr Nikolaos Stylos

Dr Nikolaos Stylos
Senior Lecturer in Marketing

The Priory Road Complex, Priory Road, Clifton
(See a map)


Telephone Number (0117) 928 8536

Department of Management


Niko's research interests include cross-cultural consumer behaviour, online consumer behaviour and human-computers interaction, digital marketing, social media and relevant digital applications, tourism destinations marketing & management, sustainability marketing, sustainability in tourism & hospitality, management of renewable energy resources.

PhD applications in any of the research areas mentioned above are more than welcome.



Dr Nikolaos (Niko) Stylos is an interdisciplinary academic combining lectureship in marketing management and extensive research activities in consumer behaviour, marketing communications, tourism marketing, as well as, environmental management and sustainability. He leads the 'Smart Networks for Sustainable Futures' Faculty-wide Research Group(http://www.bristol.ac.uk/fssl/research/groups/smart-networks-for-sustainable-futures/). Niko has a PhD in Business Administration (Marketing), an MBA degree, an MSc degree in Mechanical Reliability Engineering and a Post Graduate Diploma in Mechanical Engineering. He served as a professional management and technical consultant working out marketing management projects and energy/environmental studies in areas such as Textiles, General Trading, Health (clinics) and Beauty Industry for more than a decade.

Niko is Associate Editor for Journal of Tourism Analysis: Revista de Análisis Turístico in the field of tourism marketing. 

He has also contributed in new product development (NPD) for the Wineries & Spirits sector. His research activities include cross-cultural consumer behaviour, digital & social media marketing, tourism destinations marketing, and sustainable development. He has published in several top-tier international academic journals and acts as a reviewer for the leading journals in these research areas.
Niko has been nominated for his cutting edge style of teaching and he is recognised by the HEA as a Senior Fellow of the Higher Education Academy. He has worked on EU funded projects and participates in international research consortia.

Latest publications

  1. Pantano, E, Priporas, C-V & Stylos, N, 2018, ‘Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness’. Journal of Retailing and Consumer Services, vol 44., pp. 150-160
  2. Bellou, V, Stylos, N & Rahimi, R, 2018, ‘Predicting Hotel Attractiveness via Personality Traits of Applicants: The Moderating Role of Self-Esteem and Work Experience’. International Journal of Contemporary Hospitality Management, vol 30.
  3. Stylos, N & Huan, T-C, 2017, ‘The Show Must Go On!: Resolving Customer Complaints in Events Management’. in: Arch G Woodside (eds) Trade Tales: Decoding Customers’ Stories. Emerald, pp. 45-50
  4. Priporas, C-V, Stylos, N & Fotiadis, A, 2017, ‘Generation Z consumers’ expectations of interactions in smart retailing: A future agenda’. Computers in Human Behavior.
  5. Pantano, E, Priporas, C-V & Stylos, N, 2017, ‘‘You will like it!’ Using open data to predict tourists’ responses to a tourist attraction’. Tourism Management, vol 60., pp. 430-438
  6. Priporas, C-V, Stylos, N, Vedanthachari, LN & Santiwatana, P, 2017, ‘Service quality, satisfaction and customer loyalty in Airbnb accommodation in Thailand’. International Journal of Tourism Research.
  7. Priporas, C-V, Stylos, N, Rahimi, R & Vedanthachari, LN, 2017, ‘Unraveling the diverse nature of service quality in a sharing economy: A social exchange theory perspective of Airbnb accommodation’. International Journal of Contemporary Hospitality Management, vol 29., pp. 2279-2301
  8. Fotiadis, A & Stylos, N, 2017, ‘The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan’. Technological Forecasting and Social Change, vol 124., pp. 283-294
  9. Li, SC, Rahimi, R & Stylos, N, 2017, ‘Selling to Consumers’. in: Ade Oriade, Peter Robinson (eds) Rural Tourism and Enterprise : Management, Marketing and Sustainability. CABI, Wallingford, UK, pp. 19-33
  10. Stylos, N, Bellou, V, Andronikidis, A & Vassiliadis, CA, 2017, ‘Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists’. Tourism Management, vol 60., pp. 15-29
  11. Obayelu, AE & Stylos, N, 2017, ‘Marketing, Communications and Rural Business in Developing Countries’. in: Rural Tourism and Enterprise: Management, Marketing and Sustainability. CABI, Wallingford, UK, pp. 99-112
  12. Alexiadou, C, Stylos, N, Andronikidis, A, Bellou, V & Vassiliadis, CA, 2017, ‘Quality in bank service encounters: Assessing the equivalence of customers’ and front-line employees’ perceptions’. International Journal of Quality and Reliability Management, vol 34., pp. 1431-1450
  13. Priporas, C-V, Vassiliadis, CA, Stylos, N & Fotiadis, A, 2017, ‘The effect of sport tourists’ travel style, destination and event choices, and motivation on their involvement in small-scale sports events’. Event Management.
  14. Koroneos, C, Polyzakis, A, Xydis, G, Stylos, N & Nanaki, E, 2017, ‘Exergy analysis for a proposed binary geothermal power plant in Nisyros Island, Greece’. Geothermics, vol 70., pp. 38-46
  15. Stylos, N, Vassiliadis, CA, Bellou, V & Andronikidis, A, 2016, ‘Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination’. Tourism Management, vol 53., pp. 40-60
  16. Stylos, N & Vassiliadis, CA, 2015, ‘Differences in sustainable management between four- and five-star hotels regarding the perceptions of three-pillar sustainability’. Journal of Hospitality Marketing & Management, vol 24., pp. 791-825
  17. Theodosiou, G, Stylos, N & Koroneos, C, 2015, ‘Integration of the environmental management aspect in the optimization of the design and planning of energy systems’. Journal of Cleaner Production, vol 106., pp. 576
  18. Stylos, N & Koroneos, C, 2014, ‘Carbon footprint of polycrystalline photovoltaic systems’. Journal of Cleaner Production, vol 64., pp. 639-645
  19. koroneos, C & Stylos, N, 2014, ‘Exergetic LCA of a Grid Connected, Polycrystalline Silicon Photovoltaic System’. International Journal of Life Cycle Assessment, vol 19., pp. 1716-1732

Full publications list in the University of Bristol publications system

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