Dr Nikolaos Stylos

Dr Nikolaos Stylos

Dr Nikolaos Stylos
Senior Lecturer in Marketing

The Priory Road Complex, Priory Road, Clifton
(See a map)


Telephone Number (0117) 928 8536

Department of Management


Niko's research interests include cross-cultural consumer behaviour, online consumer behaviour and human-computers interaction, digital marketing, social media and relevant digital applications, tourism destinations marketing & management, sustainability marketing, sustainability in tourism & hospitality, management of renewable energy resources.

PhD applications are more than welcome. Potential applicants are invited to send by email a draft proposal with their CV and evidence of their main qualifications attached. The proposals would primarily need to focus on tourist/guest behaviour or marketing strategies within one of the following contexts:

Space tourism,

Artificial Intelligence in tourism and hospitality services,

Virtual reality and gamification applications,

Wearable devices and tourist behavioural change,

Usage of Big data in tourism and hospitality,

Advanced modes of transportation in tourism,

New urbanism, smart cities and smart tourism,

Sharing economy dynamics: implications for tourism,

Modelling sustainability for tourism destinations,

Thematic tourism,

as these are currently considered to be some of the most contemporary challenging areas for marketing and management research in tourism/hospitality industry.



Dr Nikolaos (Niko) Stylos is an interdisciplinary academic combining lectureship in marketing management and extensive research activities in consumer behaviour, marketing communications, tourism marketing, as well as, environmental management and sustainability. 

He leads the 'Smart Networks for Sustainable Futures' university-wide Research Group(http://w ww.bristol.ac.uk/fssl/research/groups/smart-networks-for-sustainable-futures/). Niko has a PhD in Business Administration (Marketing), an MBA degree, an MSc degree in Mechanical Reliability Engineering and a Post Graduate Diploma in Mechanical Engineering. He served as a professional management and technical consultant working out marketing management projects and energy/environmental studies in areas such as Textiles, General Trading, Health (clinics) and Beauty Industry for more than a decade. He has also contributed to new product development (NPD) for the Wineries & Spirits sector. 

Dr Stylos is Associate Editor for Journal of Tourism Analysis: Revista de Análisis Turístico in the field of tourism marketing. 
He has published in several top-tier international academic journals, including the top ones in tourism management and sustainability, and acts as a reviewer for the leading journals in these fields of research.
Niko has been nominated for his cutting edge style of teaching and he is recognised as a Senior Fellow of the Higher Education Academy. He has worked on EU funded projects and participates in international research consortia.

Latest publications

  1. Priporas, C-V, Stylos, N & Kamenidou, I(, 2019, ‘City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement’. Journal of Business Research.
  2. Stylos, N & Zwiegelaar, J, 2019, ‘Big Data as a Game Changer: How does it shape business intelligence within a tourism and hospitality industry context?’. in: Marianna Sigala, Roya Rahimi, Mike Thelwall (eds) Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications. Springer, Singapore, Singapore, pp. 163-181
  3. Loureiro, S, Stylos, N & Miranda, FJ, 2019, ‘Exploring How Mindfulness May Enhance Perceived Value of Travel Experience’. Service Industries Journal.
  4. Stylos, N, Koroneos, C, Roset, J, González-Sánchez, C, Xydis, G & Muñoz, FS, 2018, ‘Exergy as an indicator for enhancing evaluation of environmental management performance in the hospitality industry’. Journal of Cleaner Production, vol 198., pp. 1503-1514
  5. Zwiegelaar, J & Stylos, N, 2018, ‘Is Big Data the next Big game changer? Impact on Customer services, Marketing and Ethics’. in: BAM 2018 Conference Proceedings: DRIVING PRODUCTIVITY IN UNCERTAIN AND CHALLENGING TIMES. British Academy of Management
  6. Pantano, E, Priporas, C-V & Stylos, N, 2018, ‘Knowledge Push Curve (KPC) in retailing: evidence from patented innovations analysis affecting retailers' competitiveness’. Journal of Retailing and Consumer Services, vol 44., pp. 150-160
  7. Bellou, V, Stylos, N & Rahimi, R, 2018, ‘Predicting Hotel Attractiveness via Personality Traits of Applicants: The Moderating Role of Self-Esteem and Work Experience’. International Journal of Contemporary Hospitality Management, vol 30., pp. 3135-3155
  8. Priporas, C-V, Vassiliadis, CA, Stylos, N & Fotiadis, A, 2018, ‘The Effect of Sport Tourists' Travel Style, Destination and Event Choices, and Motivation on Their Involvement in Small-Scale Sports Events’. Event Management, vol 22., pp. 745-765
  9. Stylos, N & Bellou, V, 2018, ‘Investigating Tourists’ Revisit Proxies: The Key Role of Destination Loyalty and its Dimensions’. Journal of Travel Research.
  10. Stylos, N & Zwiegelaar, J, 2018, ‘Exploring the opportunities and challenges of Big data applications in Tourism: Implications for tourism destination competitiveness’.
  11. Stylos, N, 2018, ‘Strip cultures: finding America in Las Vegas’. Journal of Tourism and Cultural Change.
  12. Stylos, N & Bigné, E, 2018, ‘How transport sightseeing experiences at an urban destination influence tourists’ future behavior’.
  13. Li, SC, Rahimi, R & Stylos, N, 2017, ‘Selling to Consumers’. in: Ade Oriade, Peter Robinson (eds) Rural Tourism and Enterprise : Management, Marketing and Sustainability. CABI Publishing, Wallingford, UK, pp. 19-33
  14. Obayelu, AE & Stylos, N, 2017, ‘Marketing, Communications and Rural Business in Developing Countries’. in: Rural Tourism and Enterprise: Management, Marketing and Sustainability. CABI Publishing, Wallingford, UK, pp. 99-112
  15. Fotiadis, A & Stylos, N, 2017, ‘The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan’. Technological Forecasting and Social Change, vol 124., pp. 283-294
  16. Koroneos, C, Polyzakis, A, Xydis, G, Stylos, N & Nanaki, E, 2017, ‘Exergy analysis for a proposed binary geothermal power plant in Nisyros Island, Greece’. Geothermics, vol 70., pp. 38-46
  17. Alexiadou, C, Stylos, N, Andronikidis, A, Bellou, V & Vassiliadis, CA, 2017, ‘Quality in bank service encounters: Assessing the equivalence of customers’ and front-line employees’ perceptions’. International Journal of Quality and Reliability Management, vol 34., pp. 1431-1450
  18. Stylos, N, Bellou, V, Andronikidis, A & Vassiliadis, CA, 2017, ‘Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists’. Tourism Management, vol 60., pp. 15-29
  19. Pantano, E, Priporas, C-V & Stylos, N, 2017, ‘‘You will like it!’ Using open data to predict tourists’ responses to a tourist attraction’. Tourism Management, vol 60., pp. 430-438
  20. Priporas, C-V, Stylos, N, Vedanthachari, LN & Santiwatana, P, 2017, ‘Service quality, satisfaction and customer loyalty in Airbnb accommodation in Thailand’. International Journal of Tourism Research.
  21. Priporas, C-V, Stylos, N & Fotiadis, A, 2017, ‘Generation Z consumers’ expectations of interactions in smart retailing: A future agenda’. Computers in Human Behavior.
  22. Priporas, C-V, Stylos, N, Rahimi, R & Vedanthachari, LN, 2017, ‘Unraveling the diverse nature of service quality in a sharing economy: A social exchange theory perspective of Airbnb accommodation’. International Journal of Contemporary Hospitality Management, vol 29., pp. 2279-2301
  23. Stylos, N & Huan, T-C, 2017, ‘The Show Must Go On!: Resolving Customer Complaints in Events Management’. in: Arch G Woodside (eds) Trade Tales: Decoding Customers’ Stories. Emerald, pp. 45-50
  24. Stylos, N, Vassiliadis, CA, Bellou, V & Andronikidis, A, 2016, ‘Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination’. Tourism Management, vol 53., pp. 40-60
  25. Stylos, N & Vassiliadis, CA, 2015, ‘Differences in sustainable management between four- and five-star hotels regarding the perceptions of three-pillar sustainability’. Journal of Hospitality Marketing & Management, vol 24., pp. 791-825
  26. Theodosiou, G, Stylos, N & Koroneos, C, 2015, ‘Integration of the environmental management aspect in the optimization of the design and planning of energy systems’. Journal of Cleaner Production, vol 106., pp. 576
  27. koroneos, C & Stylos, N, 2014, ‘Exergetic LCA of a Grid Connected, Polycrystalline Silicon Photovoltaic System’. International Journal of Life Cycle Assessment, vol 19., pp. 1716-1732
  28. Stylos, N & Koroneos, C, 2014, ‘Carbon footprint of polycrystalline photovoltaic systems’. Journal of Cleaner Production, vol 64., pp. 639-645

Full publications list in the University of Bristol publications system

Edit this profile If you are Dr Nikolaos Stylos, you can edit this page. Login required.