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Publication - Professor Palie Smart

    New product development in the pharmaceutical and telecommunication industries

    A comparative study

    Citation

    Gupta, A, Pawar, KS & Smart, P, 2007, ‘New product development in the pharmaceutical and telecommunication industries: A comparative study’. International Journal of Production Economics, vol 106., pp. 41-60

    Abstract

    This paper provides a comparative analysis of new product development (NPD) practices in the pharmaceutical and telecommunication industries by carrying out a 'two pronged study'. Micro study (with case studies) in the two sectors, respectively to understand the operational issues; macro study (theoretical embeddedness and induction of key themes) to contextualise a strategic understanding of the industry dynamics. Whist the micro study informs and reinforces the contextual understanding for the macro study, the interplay between them has resulted in the development of a conceptual framework, which has been 'empirically guided and theoretically induced'.

    Full details in the University publications repository