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Publication - Dr Senay Sokullu

    Network Effects in the German Magazine Industry

    Citation

    Sokullu, S, 2016, ‘Network Effects in the German Magazine Industry’. Economics Letters, vol 143., pp. 77-79

    Abstract

    This paper examines the two-sided network effects in the German magazine industry. We specify and estimate the network effect functions for readers and advertisers nonparametrically and find that they are neither linear nor monotonic.

    Full details in the University publications repository