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Publication - Dr Stephanie von Hinke Kessler Scholder

    Getting a healthy start

    The effectiveness of targeted benefits for improving dietary choices

    Citation

    Griffith, R, von Hinke, S & Smith, S, 2018, ‘Getting a healthy start: The effectiveness of targeted benefits for improving dietary choices’. Journal of Health Economics, vol 58., pp. 176-187

    Abstract

    There is growing policy interest in encouraging better dietary choices. We study a nationally-implemented policy – the UK Healthy Start scheme – that introduced vouchers for fruit, vegetables and milk. We show that the policy has increased spending on fruit and vegetables and has been more effective than an equivalent-value cash benefit. We also show that the policy improved the nutrient composition of households' shopping baskets, with no offsetting changes in spending on other foodstuffs.

    Full details in the University publications repository