Browse/search for people

Publication - Professor Bruce Hood

    Considering self or others across two cultural contexts

    How children's resource allocation is affected by self-construal manipulations


    Weltzien, S, Marsh, L, Kanngiesser, P, Stuijfzand, B & Hood, B, 2019, ‘Considering self or others across two cultural contexts: How children's resource allocation is affected by self-construal manipulations’. Journal of Experimental Child Psychology, vol 184., pp. 139-157


    Most humans share to some degree. Yet, from middle childhood, sharing behavior varies substantially across societies. Here, for the first time, we explored the effect of self-construal manipulation on sharing decisions in 7- and 8-year-old children from two distinct societies: urban India and urban United Kingdom. Children participated in one of three conditions that focused attention on independence, interdependence, or a control. Sharing was then assessed across three resource allocation games. A focus on independence resulted in reduced generosity in both societies. However, an intriguing societal difference emerged following a focus on interdependence, where only Indian children from traditional extended families displayed greater generosity in one of the resource allocation games. Thus, a focus on independence can move children from diverse societies toward selfishness with relative ease, but a focus on interdependence is very limited in its effectiveness to promote generosity.

    Full details in the University publications repository