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Publication - Professor Bruce Hood

    Picture yourself

    Self-focus and the endowment effect in preschool children


    Hood, B, Weltzien, S, Marsh, L & Kanngiesser, P, 2016, ‘Picture yourself: Self-focus and the endowment effect in preschool children’. Cognition, vol 152., pp. 70-77


    Abstract When an object comes into possession, the owner will typically think that it is worth more than it did before they owned the item in a bias known as the endowment effect. This bias is particularly robust in Western societies with independent self-construals, but has not been observed in children below 5–6 years of age. In three studies, we investigated whether endowment effect can be induced in younger children by focusing their attention on themselves. 120 children aged 3–4 years evaluated toys before and after a task where they made pictures of themselves, a friend or a neutral farm scene. Over the three studies, children consistently evaluated their own possessions, relative to other identical toys, more positively following the self-priming manipulation. Together these studies support the notion that possessions can form part of an “extended self” from early on in development and that the endowment effect may be due to an attentional self-bias framing.

    Full details in the University publications repository