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Dr Olivia Maynard

Dr Olivia Maynard

Dr Olivia Maynard
BSc, PhD

Senior Research Associate

Office 5D4
The Priory Road Complex,
Priory Road, Clifton BS8 1TU
(See a map)

+44 (0) 117 928 9943


My interests are in healthy behaviour change and choice architecture interventions ("nudging"), with a focus on tobacco and alcohol use. I use a wide range of experimental techniques including eye-tracking, electroencephalography (EEG), functional magnetic resonance imaging (fMRI), randomised controlled trials (RCTs) and naturalistic field studies. The work conducted during my PhD (completed in 2014) was some of the first to use cognitive neuroscience techniques to examine the effectiveness of plain packaging for tobacco products. I have recently been awarded a research grant from CRUK to develop this experimental work and examine how choice architecture interventions can optimise tobacco health warnings among daily cigarette smokers. 

I am always keen to engage the public and policy makers with my research. My research on plain packaging contributed to UK and worldwide policy debates on this issue and I was awarded an ESRC Outstanding Engagement Award for this work. In addition to running public engagement events at festivals and other public events, I regularly blog about research for the Mental Elf site and have also blogged for the Guardian



  • Senior Research Associate, University of Bristol (2014-present)
  • PhD Experimental Psychology, University of Bristol (2010-2014)

Selected awards and prizes

  • The Academy of Medical Sciences Clinical Research Oral Presentation Prize (2016)
  • British Association of Psychopharmacology President's Poster Prize (2015)
  • ESRC Outstanding Early Career Impact Prize (2014)
  • University of Bristol 2014 Engagement Award (2014)
  • The All-Party Parliamentary Group on Medical Research Poster Prize (2014)
  • ESRC Research Fellowship Placement Scheme Award (2013)
  • The Troscianko Prize for Outstanding Excellence in Presenting Research (2013)

Board memberships

  • Society for Research on Nicotine and Tobacco Europe (SRNT-E) - Communications Officer (2014-present)
  • Federation of European Neuroscience Society Board Member - SRNT-E representative (2014-present)





I have contributed to the following courses: 

  • Big Ideas in Science, Undergraduate, University of Bristol (2014-2017)
  • Psychopharmacology, Postgraduate, University of Bristol (2016)
  • Addictions, Postgraduate, Saymyook University, Seoul, South Korea (2016)
  • Tobacco Control, Postgraduate, UK Centre for Tobacco Control (2013-2015)
  • Neuropsychology, Undergraduate, University of Bristol (2012-2014)
  • Individual Differences, Undergraduate, University of Bristol (2014)


  • PhD co-supervisor (2016-present)
  • Third year placement co-supervisor (2012-2017)
  • Third year dissertation co-supervisior (2012-2017)
  • Masters dissertation co-supervisor (2014-2015)



School of Experimental Psychology

Experimental Psychology staff

Research themes

Research groups

Recent publications

View complete publications list in the University of Bristol publications system

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