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Programme structure: Marketing (MSc) for 2018/19 entry cohort

Please note: It is possible that the information shown for future academic years may change due to developments in the relevant academic field. Optional unit availability varies depending on both staffing and student choice.

Unit name Unit code Credit points Status
Contemporary Issues in Marketing Management EFIMM0060 20 Mandatory
Effective Marketing Communications EFIMM0062 20 Mandatory
Understanding Customers, Consumers and Markets EFIMM0058 20 Mandatory
Research Methods and Marketing Metrics EFIMM0057 20 Mandatory
Students choosing the Marketing (MSc) pathway choose 2 units from the list below:
Big Data in Marketing Intellegence EFIMM0059 20 Optional
Creativity and Marketing EFIMM0061 20 Optional
Digital Marketing: Strategy, Tools and Tactics EFIMM0066 20 Optional
Entrepreneurial and Small Business Marketing EFIMM0063 20 Optional
Social Media Marketing: the good, the bad and the ugly EFIMM0064 20 Optional
Strategic Brand Management EFIMM0055 20 Optional
Sustainability and Social Impact in Marketing EFIMM0056 20 Optional
Students choosing the Marketing (Strategy and Business Development)(MSc)pathway choose 2 units from the list below:
Strategic Brand Management EFIMM0055 20 Optional
Sustainability and Social Impact in Marketing EFIMM0056 20 Optional
Entrepreneurial and Small Business Marketing EFIMM0063 20 Optional
Creativity and Marketing EFIMM0061 20 Optional
Students choosing the Marketing (Digital) (MSc) pathway choose 2 units from the list below:
Digital Marketing: Strategy, Tools and Tactics EFIMM0066 20 Optional
Big Data in Marketing Intellegence EFIMM0059 20 Optional
Social Media Marketing: the good, the bad and the ugly EFIMM0064 20 Optional
Creativity and Marketing EFIMM0061 20 Optional
Dissertation level stage:
Dissertation / Applied Extended Project EFIMM0065 60 Mandatory
  180  

Progression/award requirements

The pass mark set by the University for any level 7(M) unit is 50 out of 100.

For detailed rules on progression please see the Regulations and Code of Practice for Taught Programmes and the relevant faculty handbook.

Exit awards

All taught masters programmes, unless exempted by Senate, must allow the opportunity for students to exit from the programme with a postgraduate diploma or certificate.

To be awarded a postgraduate diploma, students must have successfully completed 120 credit points, of which 90 must be at level M/7.

To be awarded a postgraduate certificate, students must have successfully completed 60 credit points, of which 40 must be at level M/7.

Degree classifications:

An award with Merit or Distinction is permitted for postgraduate taught masters, diplomas and certificates, where these are specifically named entry-level qualifications. An award with Merit or Distinction is not permitted for exit awards where students are required to exit the programme on academic grounds. An exit award with Merit or Distinction may be permitted where students are prevented by exceptional circumstances from completing the intended award.

The classification of the award in relation to the final programme mark is as follows:

Award with Distinction*: at least 65 out of 100 for the taught component overall and, for masters awards, at least 70 out of 100 for the dissertation. Faculties retain discretion to increase these thresholds.

Award with Merit*: at least 60 out of 100 for the taught component overall and, for masters awards, at least 60 out of 100 for the dissertation. Faculties retain discretion to increase these thresholds.

* The MA in Law has separate regulations for awarding distinction and merit.

Diploma/certificate stages:

All taught masters programmes, unless exempted by Senate, must allow the opportunity for students to choose, or be required, to leave at the postgraduate diploma or certificate stage.

To be awarded a postgraduate diploma, students must have successfully completed 120 credit points, of which 90 must be at level M/7.

To be awarded a postgraduate certificate, students must have successfully completed 60 credit points, of which 40 must be at level M/7.

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