This section describes which Units you will take in which year of study. It indicates which units are mandatory and where you will be able to choose. The overall pass marks you will need to achieve in order to progress or achieve an award are shown. The full regulations concerning progression and completion are held in the University's Regulations and Code of Practice. Any particular aspects of your programme that are unusual will be highlighted. If any Units are must pass this will be shown below. The linked unit specifications detail any additional requirements.
What do the teaching blocks (TB) mean?
| Unit name | Unit code | Credit points | Status | Teaching Block |
|---|---|---|---|---|
| Contemporary Issues in Marketing | EFIMM0129 | 20 | Mandatory | TB-1 |
| Effective Marketing Communications | EFIMM0062 | 20 | Mandatory | TB-1 |
| Understanding Customers, Consumers and Markets | EFIMM0058 | 20 | Mandatory | TB-1 |
| Research Methods and Marketing Metrics | EFIMM0057 | 20 | Mandatory | TB-2 |
| Students choosing the Marketing (MSc) pathway choose 2 units from the list below: | ||||
| Big Data in Marketing Intelligence | EFIMM0059 | 20 | Optional | TB-2 |
| Creativity and Marketing | EFIMM0061 | 20 | Optional | TB-2 |
| Digital Marketing: Strategy, Tools and Tactics | EFIMM0066 | 20 | Optional | TB-2 |
| Strategic Brand Management | EFIMM0055 | 20 | Optional | TB-2 |
| Sustainability and Social Impact in Marketing | EFIMM0056 | 20 | Optional | TB-2 |
| Students choosing the Marketing (Strategy and Business Development)(MSc)pathway choose 2 units from the list below: | ||||
| Strategic Brand Management | EFIMM0055 | 20 | Optional | TB-2 |
| Sustainability and Social Impact in Marketing | EFIMM0056 | 20 | Optional | TB-2 |
| Creativity and Marketing | EFIMM0061 | 20 | Optional | TB-2 |
| Students choosing the Marketing (Digital) (MSc) pathway choose 2 units from the list below: | ||||
| Digital Marketing: Strategy, Tools and Tactics | EFIMM0066 | 20 | Optional | TB-2 |
| Big Data in Marketing Intelligence | EFIMM0059 | 20 | Optional | TB-2 |
| Creativity and Marketing | EFIMM0061 | 20 | Optional | TB-2 |
| Dissertation level stage: | ||||
| Dissertation / Applied Extended Project | EFIMM0065 | 60 | Mandatory | AYEAR |
| 180 | ||||
The pass mark set by the University for any level 7(M) unit is 50 out of 100.
For detailed rules on progression please see the Regulations and Code of Practice for Taught Programmes and the relevant faculty handbook.
All taught masters programmes, unless exempted by Senate, must allow the opportunity for students to exit from the programme with a postgraduate diploma or certificate.
To be awarded a postgraduate diploma, students must have successfully completed 120 credit points, of which 90 must be at level M/7.
To be awarded a postgraduate certificate, students must have successfully completed 60 credit points, of which 40 must be at level M/7.
An award with Merit or Distinction is permitted for postgraduate taught masters, diplomas and certificates, where these are specifically named entry-level qualifications. An award with Merit or Distinction is not permitted for exit awards where students are required to exit the programme on academic grounds but is permitted in designated programmes (as set out in the programme specification) where students choose to withdraw from the intended programme but otherwise achieve the necessary credit points for the exit award.
The classification of the award in relation to the final programme mark is as follows:
Award with Distinction*: at least 65 out of 100 for the taught component overall and, for masters awards, at least 70 out of 100 for the dissertation. **Faculties retain discretion to increase these thresholds.
Award with Merit*: at least 60 out of 100 for the taught component overall and, for masters awards, at least 60 out of 100 for the dissertation. Faculties retain discretion to increase these thresholds.
* The MA in Law has separate regulations for awarding distinction and merit.
** For the award of Distinction, the Faculty of Engineering requires at least 70 out of 100 for the taught component overall and, for masters awards, at least 70 out of 100 for the dissertation.
All taught masters programmes, unless exempted by Senate, must allow the opportunity for students to choose, or be required, to leave at the postgraduate diploma or certificate stage.
To be awarded a postgraduate diploma, students must have successfully completed 120 credit points, of which 90 must be at level M/7.
To be awarded a postgraduate certificate, students must have successfully completed 60 credit points, of which 40 must be at level M/7.
Students who choose one of the specialist pathways will graduate with the pathway reflected on their certificate.
