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Programme structure: Marketing (MSc) - what's running in 2020/21

Unit name Unit code Credit points Status Teaching Block
Contemporary Issues in Marketing EFIMM0129 20 Mandatory TB-1
Effective Marketing Communications EFIMM0062 20 Mandatory TB-1
Understanding Customers, Consumers and Markets EFIMM0058 20 Mandatory TB-1
Research Methods and Marketing Metrics EFIMM0057 20 Mandatory TB-2
Students choosing the Marketing (MSc) pathway choose 2 units from the list below:
Big Data in Marketing Intelligence EFIMM0059 20 Optional TB-2
Creativity and Marketing EFIMM0061 20 Optional TB-2
Digital Marketing: Strategy, Tools and Tactics EFIMM0066 20 Optional TB-2
Strategic Brand Management EFIMM0055 20 Optional TB-2
Sustainability and Social Impact in Marketing EFIMM0056 20 Optional TB-2
Students choosing the Marketing (Strategy and Business Development)(MSc)pathway choose 2 units from the list below:
Strategic Brand Management EFIMM0055 20 Optional TB-2
Sustainability and Social Impact in Marketing EFIMM0056 20 Optional TB-2
Creativity and Marketing EFIMM0061 20 Optional TB-2
Students choosing the Marketing (Digital) (MSc) pathway choose 2 units from the list below:
Digital Marketing: Strategy, Tools and Tactics EFIMM0066 20 Optional TB-2
Big Data in Marketing Intelligence EFIMM0059 20 Optional TB-2
Creativity and Marketing EFIMM0061 20 Optional TB-2
Dissertation level stage:
Dissertation / Applied Extended Project EFIMM0065 60 Mandatory AYEAR
  180      

Progression/award requirements

The pass mark set by the University for any level 7(M) unit is 50 out of 100.

For detailed rules on progression please see the Regulations and Code of Practice for Taught Programmes and the relevant faculty handbook.

Exit awards

All taught masters programmes, unless exempted by Senate, must allow the opportunity for students to exit from the programme with a postgraduate diploma or certificate.

To be awarded a postgraduate diploma, students must have successfully completed 120 credit points, of which 90 must be at level M/7.

To be awarded a postgraduate certificate, students must have successfully completed 60 credit points, of which 40 must be at level M/7.

Degree classifications:

An award with Merit or Distinction is permitted for postgraduate taught masters, diplomas and certificates, where these are specifically named entry-level qualifications. An award with Merit or Distinction is not permitted for exit awards where students are required to exit the programme on academic grounds. An exit award with Merit or Distinction may be permitted where students are prevented by exceptional circumstances from completing the intended award.

The classification of the award in relation to the final programme mark is as follows:

Award with Distinction*: at least 65 out of 100 for the taught component overall and, for masters awards, at least 70 out of 100 for the dissertation. **Faculties retain discretion to increase these thresholds.

Award with Merit*: at least 60 out of 100 for the taught component overall and, for masters awards, at least 60 out of 100 for the dissertation. Faculties retain discretion to increase these thresholds.

* The MA in Law has separate regulations for awarding distinction and merit.

** For the award of Distinction, the Faculty of Engineering requires at least 70 out of 100 for the taught component overall and, for masters awards, at least 70 out of 100 for the dissertation.

Diploma/certificate stages:

All taught masters programmes, unless exempted by Senate, must allow the opportunity for students to choose, or be required, to leave at the postgraduate diploma or certificate stage.

To be awarded a postgraduate diploma, students must have successfully completed 120 credit points, of which 90 must be at level M/7.

To be awarded a postgraduate certificate, students must have successfully completed 60 credit points, of which 40 must be at level M/7.

Additional progress information

Students who choose one of the specialist pathways will graduate with the pathway reflected on their certificate.

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