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| Unit name |
Questionnaire Design and Analysis |
| Unit code |
EDUCM0011 |
| Credit points |
10 |
| Level of study |
M/7
|
| Teaching block(s) |
Academic Year (weeks 1 - 52)
|
| Unit director |
Dr. Isaacs |
| Open unit status |
Not open |
| Pre-requisites |
Introduction to Quantitative Research Methods in the Social Sciences |
| Co-requisites |
None |
| School/department |
School of Education |
| Faculty |
Faculty of Social Sciences and Law |
Description including Unit Aims
The unit aims to develop students’ critical understanding of the different approaches to the design and construction of questionnaires including the use of electronic and web-based tools, and to expose students to analytic techniques for quantifying or categorising response data. It will also raise students’ awareness of the importance of constructing specifications, question design, the different types of questions and their purposes, questionnaire adaptation and translation, and data management. Ethics, reliability and validity and practical and administrative issues connected to the design and implementation of these methods will also be addressed.
Intended Learning Outcomes
Demonstrate and apply a critical understanding of questionnaire survey research
- Demonstrate an understanding of the different forms of questionnaires and their strengths and weaknesses
- Demonstrate an understanding of participant sampling and recruitment techniques, question (item) design, the importance of piloting, and other issues that may arise when designing and administering questionnaires, including ethical and sensitivity issues
- Develop an awareness of the importance of constructing specifications, question design, the different types of questions and their purposes, questionnaire adaptation and translation, and data management
- Develop ability in team work in questionnaire design and implementation
- Develop presentation skills
- Develop practical skills in using electronic and web-based survey tools, in designing and piloting questionnaires, and in analysing qualitative and quantitative questionnaire data based on open-ended and closed responses
Teaching Information
Lectures/presentations, seminars, group work, lab based sessions and virtual learning environment
Assessment Information
Formative: Presentation (15 minutes)
Summative: Summative: Essay (up to 1500 words) + survey design
Reading and References
- Bradburn, M., Sudman, S., & Wansink, B. (2004). Asking questions: The definitive guide to questionnaire design. San Francisco, CA: Jossey-Bass.
- Dörnyei, Z., & Taguchi, T. (2010). Questionnaires in second language research: Construction, administration, and processing (2nd ed.). New York: Routledge.
- DeVaus, D. A. (2002). Surveys in social research (2nd ed.). London: UCL Press.
- Johnson, B., & Christensen, L. B. (2012). Educational research: Quantitative, qualitative, and mixed approaches (4th ed.). Thousand Oaks, CA: Sage.
- Oppenheim, A. N. (1992). Questionnaire design and attitude measurement. London: Heinemann.
- Punch, K. (2005). Survey research: The basics. London: Sage.
