Unit name | Consumer Behaviour |
---|---|
Unit code | EFIMM0043 |
Credit points | 15 |
Level of study | M/7 |
Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
Unit director | Dr. Penny Walters |
Open unit status | Not open |
Pre-requisites |
None |
Co-requisites |
None |
School/department | School of Management - Business School |
Faculty | Faculty of Social Sciences and Law |
Central to this unit is the exploration and analysis of the notion of the ‘consumer’ and the concept of ‘consumption’. Students are encouraged to analyse the processes associated with consumption decisions, the internal and external influences on them, and consumers’ evaluative processes. Throughout the unit, students will explore the application of consumer behaviour within a range of contexts and critically evaluate the implications it holds, not only for management, but also for consumers themselves. More widely, they will also consider the impact and implications of consumption trends for society as a whole.
On completion of this unit, students will be able to:
Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.
Submission of five portfolio tasks, (5 tasks x 600 words = 3,000) 100% of the summative grade)
The core text which supports this unit is:
Solomon, M., Askegaard, S., Hogg, M. & Bamossy, G. (2019) Consumer Behaviour: A European Perspective (7th ed.), Pearson.
Additional Reading: The following is a list of some of the books from which to choose to do any wider reading. It is also worth keeping an eye on the marketing trade press titles such as Marketing, Marketing Week, and Campaign and sections in the broadsheets about consumers’ behaviour, lifestyle, and cultural trends.
Textbooks
Schiffman, L. & Wisenblit, J. (2019). Consumer Behavior, Global Edition (12th ed.), Pearson.
Sethna, Z. & Blythe, J. (2019) Consumer Behaviour (4th ed.), Sage.
Solomon, M. (2020) Consumer Behavior: Buying, Having, and Being, Global Edition (13th ed.)
Szmigin, I. & Piacentini (2018) Consumer Behaviour (2nd ed.), Oxford University Press.
Journals
Journal of Consumer Psychology
Journal of Consumer Research
European Journal of Marketing
Advances in Consumer Research
International Journal of Advertising
Journal of Consumer Behaviour
Journal of Marketing Management
Qualitative Market Research: An International Journal