| Unit name | Teams and Marketing |
|---|---|
| Unit code | DENTM9016 |
| Credit points | 10 |
| Level of study | M/7 |
| Teaching block(s) |
Academic Year (weeks 1 - 52) |
| Unit director | Mr. Jonathon Schofield |
| Open unit status | Not open |
| Pre-requisites |
None |
| Co-requisites |
Biomaterials , biomedical science and biomechanics - DENTM9007 Patient Assessment and treatment planning 1 - DENTM9008 Implant surgery 1 - DENTM9009 Bone augmentation and grafting 1 - DENTM9010 Prosthodontics 1 - DENTM9011 Clinical practice attachment 1 - DENTM9012 Treatment Planning 2 - DENTM9013 Implant Surgery 2 - DENTM9014 Prosthodontics 2 - DENTM9015 Advanced techniques - DENTM9017 Clinical practice attachment 2 - DENTM9018 Dissertation - DENTM9019 |
| School/department | Bristol Dental School |
| Faculty | Faculty of Health Sciences |
This module will introduce the steps necessary in developing a coherent marketing strategy within a practice. The need for a team approach will be emphasised including setting up a team, training, communication and rewards. Aspects of marketing, ethical selling and increasing patient awareness will also be developed.
Lectures and small group teaching on study day 11. Distance learning package delivered via Blackboard including additional ‘podcast’ lectures/videos and directed reading. This unit runs concurrently with the Clinical Practice attachment Unit and is closely linked with it, teaching is therefore supplemented by one to one teaching and observation of clinical practice.
Formative assessment
During the study day via direct verbal feedback.
Summative Assessments
Written assignments to include the following aspects as a business plan and audit:
1. Developing an implant team. Written assignment looking at the issues involved in developing an implant team in general practice.
2. Audit. Written assignment looking at structuring an audit of implant outcomes.
3. Financial planning. Structured written assignment looking at the financial issues encountered in introducing implant treatment into the student’s own practice.
4. Training Written assignment looking at how to carry out a training needs assessment for the implant team.
5. Ethical marketing. Written assignment looking at how to construct and implement an ethical marketing strategy in implant practice.
Total 100% of unit marks.
Submission date will be given to students verbally and on Blackboard.
Profitable Dental Practice by Philip Newsome and Chris Barrow. Radcliffe publishing ISBN: 18577 5966
Communication and the Dental Team by E Kay, S Tinsley. Stephen Hancocks Ltd, 2004 ISBN: 0954614518
Selected journal references
