| Unit name | Electronic Commerce |
|---|---|
| Unit code | EFIMM0019 |
| Credit points | 15 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Dr. Steve Pearce |
| Open unit status | Not open |
| Pre-requisites |
None |
| Co-requisites |
None |
| School/department | School of Economics, Finance and Management |
| Faculty | Faculty of Social Sciences and Law |
Why does e-commerce matter for businesses? What systems have changed and will change the way we buy and sell goods and services electronically? How do innovative organisations use e-commerce applications to gain competitive advantage? This unit introduces students to the e-commerce environment. It is designed to give students an overview and understanding of: e-commerce business and revenue models, information strategies for implementing e-commerce applications, e-commerce risks and ethics, innovative e-commerce systems, online services and e-commerce support services, online content and media, and a brief look at mobile-commerce, television-commerce and emerging e-commerce applications.
This unit explores issues related to the management of e-commerce. In particular, it covers existing e-commerce models and applications; compares e-commerce to other, more traditional forms of commerce, describes its major opportunities, limitations, issues and risks. It also provides a more detailed knowledge of some of the more successful business and revenue models in e-commerce. Finally, special attention will be paid to the application of these models to m-commerce and t-commerce.
On completion of this unit the student should be able to:
•apply the main concepts and theories of e-commerce;
•describe business and revenue models in e-commerce;
•evaluate how information strategies hinder and aid e-commerce implementations;
•analyse management practices for practical e-commerce applications.
Lectures (approximately 50% of contact hours)
Seminars, casework, practical work (approximately 50% of contact hours)
Group project (25%) and written assignment (75%) of approximately 2,000 words which assess the learning outcomes
King, D., Lee, J., Liang, T. P., & Turban, D. C. (2012). Electronic commerce 2012: a managerial and social networks perspective. Pearson, Harlow.
Laudon, K. and Laudon, J. (2012), Managing Information Systems: Managing the Digital Firm, Pearson, Harlow.
Brynjolfsson, E. and Saunders, A. (2010). Wired for Innovation: how Information Technology is reshaping the Economy. The MIT Press, London.
