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Unit information: Science Communication Project in 2023/24

Unit name Science Communication Project
Unit code BIOLM0046
Credit points 60
Level of study M/7
Teaching block(s) Academic Year (weeks 1 - 52)
Unit director Professor. Steve Simpson
Open unit status Not open
Units you must take before you take this one (pre-requisite units)

Communicating Data

Global Change Biology

Ecology for a Brighter Future

Animal Behaviour

Science in Society

Resilient Communicator

Units you must take alongside this one (co-requisite units)

None

Units you may not take alongside this one

None

School/department School of Biological Sciences
Faculty Faculty of Life Sciences

Unit Information

Why is this unit important?

This compulsory final unit in the MSc Science Communication for a Better Planet programme, is where you will undertake a bespoke project that matches to your interests, motivations and career aspirations. Your project could take the form of an in-house Research Project or Dissertation, be set up as an external Internship or Placement, or even be undertaken as an Expedition. The unit will provide a gateway from your postgraduate study towards your subsequent career. You will be able to put into practice all the skills and knowledge you have gained throughout the programme, and start to establish your reputation as a valued and effective science communicator.

The Science Communication Project runs through the summer, starting with a five-week Project Planning Phase where you will receive training and support to build a Background Research document that explains the rationale for the type of project, target audience, methods of communication and ways you will measure your success. These documents are commonplace in the filmmaking, media, governance and charity sectors. You will also give a Pitch to Commissioners, where you will gain feedback and support for your endeavours prior to embarking on the project for real. You will then have 12 weeks to undertake your project, during which time you will present an update in the form of a blog or vlog, and submit a reflective report on your experiences. Finally, at the end of the summer, we will reconvene for a day of project presentations, where you will celebrate your successes ahead of leaving the programme to embark on your career in science communication, skilled and motivated to stimulate proactive responses to the climate and biodiversity crises.

How does this unit fit into your programme of study?

Across the initial six taught units, you will have gained a range of skills and experiences that support you to be an effective, rigorous, creative, empathetic, focussed, imaginative, inclusive, resilient science communicator. This final Science Communication Project unit will give you the chance to combine all these attributes and deliver an exciting project tailored to your future career aspirations.

Following the final Science Communication Project, you will leave the programme with a sense of achievement and readiness for a career, having operated in a professional environment. You will have a unique and broad portfolio showcasing your ability for producing a wide range of science communication outputs. This final unit provides the gateway from student life to a career in science communication, enabling you to deliver your training across society to build towards a better planet.

Your learning on this unit

An overview of content

This unit is divided into three sections, which each provide training in different skills for science communication:

  1. Project Planning Phase – Background Research, Risk Assessment, Pitch to Commissioners
  1. Project Delivery Phase – Vlog/Blog on progress and written Reflection on Progress
  1. Finale – Final Presentation at end of programme event

After Christmas before your second teaching block, you will work with the unit director, your personal tutor and the programme administrator to identify a project that best matches to your interests, motivations and career aspirations. This will give you five months to build the necessary connections with your hosts, collaborators and teammates (depending on project type), and also to complete any necessary risk assessments and ethical reviews. The Science Communication Project runs through the summer, starting with a five-week Project Planning Phase. You will receive training and support to produce a Background Research document for your project that explains the rationale for the decisions you have made, and will give a Pitch to Commissioners (including market, niche, rationale, methods, audience and measurements of success), explaining your target audience and logistical considerations of your project. You will then have 12 weeks to undertake your project, during which time you will present an update to your cohort in the form of a blog or vlog, and also submit a reflective report examining your experiences of working in the workplace, sector and subject area that you have chosen. Finally, at the end of the summer, we will all convene for an end of year celebration, where you will give a presentation on the outcomes of your project.

How will students, personally, be different as a result of the unit

At the end of this unit, which is the end of the programme, you will have had a chance to integrate all the skills and knowledge you have developed through the year, and delivered a unique, marketable, valuable project that demonstrates your ability and aptitude to design and deliver science communication that is rigorous, informative, empathetic, responsive to your audience, and promotes wellbeing and resilience in those that engage. You will feel confident in how you can adapt your skills to different situations, how you can tailor your communication approaches to different groups within society, and how you can communicate even the most complex or emotionally challenging science in ways that build hope and motivate personal and societal actions that build towards a better planet.

Learning Outcomes

  • Build a background research document that synthesises contemporary knowledge base.
  • Pitch the concept for a major project to commissioners, considering rationale, methods and delivery.
  • Reflect on experiences from extended project work, synthesising achievements, challenges and progress.
  • Deliver final oral presentation evaluating the communication outcomes of the extended project.

How you will learn

In this final unit, you will continue to hone your skills in a professional context, helping you to optimise your performance as an effective science communicator:

  1. How to build a background research document. Behind most science communication projects there is a document that details the resources that have been studied, the methods to establish current scientific understanding, the target audience and their characteristics, the methods to be used, and ways to measure success. You will learn how to build this document so that it can withstand scrutiny.
  1. How to pitch your project to gain support. In your future careers, you will often need to persuade funders, line managers, collaborators and other stakeholders that your project should be resourced and supported. This mock exercise will help you to develop the persuasive skills that will underpin your success in project development.
  1. How to critically review your performance during communication activities. During your Science Communication Project you will need to critically appraise your progress, and examine how you are operating in this professional context, to enable you to optimise your performance as a communicator.
  1. How to report on the success of your communication activities. At the end of a project it is important to reflect on the successes, shortcomings, effectiveness of the communication(s), and draw out any lessons for the future (both personal and procedural).

How you will be assessed

Tasks which help you learn and prepare you for summative tasks (formative):

During the Project Planning Phase, you will receive training in how to prepare a Research Document that can withstand scrutiny and that defends decisions you will make based on current scientific knowledge and previous experiences. You will also give a mock presentation ahead of your Pitch to Commissioners, with peer-to-peer feedback helping you to improve your content and delivery. The vlog/blog that you submit during the Project Delivery Phase is a formative assessment, with written feedback from academics provided to help you with the summative assessments (reflective assessment and final presentation) that follow in this unit. During the Science in Society and Resilient Communicator units, you will also have received training in how to write reflective reports on science communication activities, receiving verbal and written feedback that you can apply to the summative assessment in this unit. Your final presentation at the end of the summer will be improved by reflecting on your experiences of giving presentations in previous units, including the post-event presentation in the Science in Society unit.

Tasks which count towards your unit mark (summative):

This unit is assessed through four universally consistent assignments, irrespective of the type of project you choose to undertake, which each contribute 25% to your final grade for this unit:

During the Project Planning Phase, you will prepare and submit a Background Research document for your project, explaining the rationale for the decisions you have made for determining the scientific knowledge base, target audience, method(s) of communication and measures of success. (25% - marked by project supervisor according to standard rubric.)

You will also give an oral Pitch to Commissioners presentation (including market, niche, rationale, methods, audience and measurements of success). (25%% - marked by ‘Commissioners’, consisting of 2+ academics.)

During the Project Delivery Phase, you will submit a Reflective Assessment on your experiences during the project, including achievements, challenges and solutions, and lessons for the future. (25% - marked by a single assessor to ensure consistency.)

At the end of the summer you will give a final Oral Presentation on your project (this can be delivered remotely if you are unable to return to Bristol). You will receive written feedback for all four of these assessments. (25% - marked by two assessors attending the presentations.)

When assessment does not go to plan

The summative assessments within this unit are all individual assignments, so if you are unable to submit due to exceptional circumstances or pass at the first attempt, you may be allowed to work (with a new topic if necessary) and resubmit with an agreed revised deadline.

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. BIOLM0046).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the University Workload statement relating to this unit for more information.

Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates within the Regulations and Code of Practice for Taught Programmes.

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