| Unit name | Sustainability and Social Impact in Marketing |
|---|---|
| Unit code | EFIMM0056 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Dr. Spotswood |
| Open unit status | Not open |
| Pre-requisites |
None |
| Co-requisites |
None |
| School/department | School of Management - Business School |
| Faculty | Faculty of Social Sciences and Law |
This unit aims to encourage students to recognise that the marketing function extends far beyond its original commercial roots. Students are directed to analyse the impact of marketing activity across a range of stakeholders and critically appraise both the positive and negative impacts that it might have. Students will be invited to interrogate the concept of ‘sustainability’ and assess what it means within a range of organisational contexts. They will also consider the range of techniques used in social marketing and behaviour campaigns and explore methods of implementation as well as measurements of achievement.
On completion of this unit, students will be able to:
ILO 3: Critically appraise the applicability and limitations of various types of marketing activity across a range of stakeholders and propose strategies by which negative impacts might be minimised.
This unit is delivered using a problem-based, flipped learning approach. Students will explore the subject area through analysis of a range of case studies in the field of social marketing, sustainability and behaviour change. It requires students to research the subject area and work individually or in teams to formulate and present a response. The flipped learning style adopted by this unit requires students to engage with a range of sources prior to taught sessions. These include, but are not limited to, short videos outlining threshold concepts, contextual video content (Youtube, TED talks), academic papers, case study material, market reports and news reports. These resources will be delivered through Blackboard and will be supported by existing reading list software.
The unit structure offers 30 contact hours. The remaining 170 learning hours will be spent in independent study and in the preparation of assessment.
1. Informal Formative assessment through classroom-based work on case studies (ILOs 1, 2, 3, 4)
2. Summative assessment: Case study assessment of a sustainability problem and the role of marketing in causing or resolving the problem, 3,000-word essay (100%) (ILOs 1, 2, 3, 4)
Books
Core Text for this Unit
Belz, F. M., & Peattie, K. J. (2012). Sustainability marketing: A global perspective. Wiley.
Recommended Reading
Martin, D. M., & Schouten, J. (2011). Sustainable marketing (p. 264). Pearson Prentice Hall.
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F. & Tapp, A. 2013, Social marketing, Pearson, Harlow, England.
Hastings, G.(. & Domegan, C. 2014, Social marketing: from tunes to symphonies, 2nd edn, Routledge, New York;London;.
Spotswood, F. 2016, Beyond behaviour change: key issues, interdisciplinary approaches and future directions, Policy Press, Bristol.
Journals
Journal of Management
Journal of Marketing
Business Ethics Quarterly
Journal of Cleaner Production
Journal of Environmental Management
Journal of Business Ethics
Journal of Social Marketing
Business and Society
Journal of Business Research
Journal of Consumer Research
Journal of Consumer Behaviour
Journal of Sustainable Tourism
Other
All broadsheet newspapers
