| Unit name | The Digital Economy |
|---|---|
| Unit code | EFIM30040 |
| Credit points | 20 |
| Level of study | H/6 |
| Teaching block(s) |
Teaching Block 1 (weeks 1 - 12) |
| Unit director | Dr. Steve Pearce |
| Open unit status | Not open |
| Pre-requisites |
None |
| Co-requisites |
None |
| School/department | School of Management - Business School |
| Faculty | Faculty of Social Sciences and Law |
What systems have changed and will change the way we buy and sell goods and services digitally? How do innovative organisations use digital applications to gain competitive advantage? What business models are used in digital businesses, what are the components? This unit introduces students to the digital environment. It is designed to give students an overview and understanding of: Digital business models, revenue models, processes for implementing digital applications, risks and ethics. The unit explores innovative digital systems, online services, online content and media, mobile and social commerce, and emerging digital applications in developing countries.
This unit analyses the issues related to the management of digital businesses. It reviews existing digital business models and applications; compares digital to other, more traditional forms of commerce, describes its major opportunities, limitations, issues and risks. It also provides a more detailed knowledge of some of the more successful business and revenue models in digital based businesses. Finally, special attention will be paid to the application of these models to emerging markets and how these models enable innovation and societal benefits.
The taught content will include the following theories and emerging concepts and practical knowledge; The Digital World & Economy, Digital Strategy, Business Models and Value, Platforms, Services, Markets and Data, Block Chain and Distributed Ledgers, Internet of Things – power of networks, Digital Wearables, Management Challenges/Opportunities (International Management in a Digital World, Digitisation of transactions and interactions, Developing Counties and their digital economies, Digital Ethics, Security and Risks), Dominant designs/Future models/Dominant players, Digital Practitioner/Innovator/Implementation.
On completion of this unit the student should be able to:
Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.
Summative 1: 1500 word equivalent virtual group coursework assignment (40%) Summative 2: 2000 word Individual Coursework Assignment (60%)
Important note on reading and references: Textbooks and written material on this topic change rapidly, extensive use of journal articles, conference material and case studies as well as industry produced papers will supplement the basic textbooks listed here. It is expected by the time the unit runs for there to be new textbooks and material on the topic.
Chaffey, Dave. Digital Business & E-Commerce Management: Strategy Implementation & Practice. Pearson Education, 2015.
Brynjolfsson, Erik, and Andrew McAfee. The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton & Company, 2014.
King, D., Lee, J., Liang, T. P., &Turban, D. C. (2012). Electronic commerce 2012: a managerial and social networks perspective. Pearson, Harlow.
Laudon, K. and Laudon, J. (2012), Managing Information Systems: Managing the Digital Firm, Pearson, Harlow.
Brynjolfsson, E. and Saunders, A. (2010). Wired for Innovation: how Information Technology is reshaping the Economy. The MIT Press, London.
