Unit name | Advanced Creative Communication |
---|---|
Unit code | PHPHM0014 |
Credit points | 20 |
Level of study | M/7 |
Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
Unit director | Dr. Zoe Palmer |
Open unit status | Not open |
Pre-requisites |
None |
Co-requisites |
None |
School/department | School of Physiology, Pharmacology & Neuroscience |
Faculty | Faculty of Life Sciences |
Engaging the public in scientific research is becoming an increasing priority, not least to ensure that we have a society that can consider and make judgements on the direction of publicly funded science. This unit will provide training in how to communicate to different audiences and in the development of effective public engagement activities. You will have the opportunity to develop a new engagement activity based on research currently underway at the University of Bristol, with particular attention on the suitability for the intended audience and how the activity can be evaluated.
By the end of this unit you should be able to:
Students will be introduced to the concepts to be considered when developing new outreach activities. The teaching will be based around workshops where students will have an opportunity to engage with topics and methods of public engagement and discuss how best to select and produce a suitable product based on a particular demographic. Within these workshops students will create a small scale activity, for example designing a poster to promote student recruitment to develop skills that will support development of the larger outreach activity.
Examples of workshop activities are as follows:
Summative
Individual Reflective e-Portfolio (tests ILO 1, 2, 4, 5) - 40%
Report on preparation of new outreach activity (3000 words) (group work, tests ILOs 1-3 and 5) - 40%
Production of a defined engagement activity (group work, tests ILOs 1-3 and 5) - 10%
Production of short communication for a popular science magazine (individual work, tests ILOs 1 and 5) - 10%
Formative
Oral presentation on first ideas for new outreach activity
Reflective e-Portfolio with reflection on defined engagement activity
Student sourced original research papers, reviews and alternative resources (eg science communications, blogs, websites, white papers)