Unit name | Technology strategy and organisation (University of Bath unit MN50420) |
---|---|
Unit code | AENGM0022 |
Credit points | 10 |
Level of study | M/7 |
Teaching block(s) |
Academic Year (weeks 1 - 52) |
Unit director | Professor. Partridge |
Open unit status | Not open |
Pre-requisites |
None. |
Co-requisites |
None. |
School/department | Department of Aerospace Engineering |
Faculty | Faculty of Engineering |
This is a compulsory 10 cp unit which is part of a 180 cp MRes in Composites Manufacture, within the compulsory taught component of EngD programme in Composites Manufacture.
The unit aims to examine the nature and role of technology strategy in creating value for the innovative organisation.
Although some organisations are obviously 'high-tech' or 'technology intensive', it is increasingly difficult to find any organisation whose core mission is not dependent upon the effective use of some form of technology. In other words, far from being an 'add on' component, technology needs to be addressed as an integral part of strategic and organisational processes.
After briefly covering the fundamentals of strategic management, the course introduces a range of perspectives on technology strategy. The pragmatic emphasis throughout is on applying conceptual models to help students explore the interactions between broad patterns of technological and market change, specific competitive forces and internal firm resources.
At the end of the course students will understand:
Lectures
Coursework 20% Exam 80%
None specified.