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Unit information: Technology Strategy and Organisation in 2020/21

Unit name Technology Strategy and Organisation
Unit code AENGM0064
Credit points 10
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Hadi Abulrub
Open unit status Not open




School/department Department of Aerospace Engineering
Faculty Faculty of Engineering


This unit forms part of the taught component of the EngD programme in Composites Manufacture. The purpose of the unit is to introduce Research Engineers to supply chain management, marketing, sustainability and life cycle costs.

Intended learning outcomes

At the end of the course students will understand:

  1. How an effective technology strategy creates and captures value.
  2. The co-evolution of technologies and industries - and how competitive forces are modified over the life-cycle.
  3. How technology can destroy or enhance organisational capabilities.
  4. The role of entrepreneurial action in technology strategy: from start-up firms to multi-national organisations.
  5. The role of standards and their impact on competition.
  6. How political and cultural forces profoundly influence the creation and execution of technological options.
  7. How a range of practical tools (scenario planning, real options, etc.) can be used to develop practical technology strategies.

Teaching details

Lectures will be the main channels to transfer theoretical knowledge. External industrial speakers will be invited (where possible) to enrich the learning environment and provide practical insights of the knowledge.

Interactive discussions sessions will be utilised to allow students to exercise their critical thinking skills, personal decisions and develop their understanding of the concepts introduced.

Assessment Details

  • Group Presentation (30%): Students work in groups to apply and deepen their knowledge. This is an opportunity for both formative and summative feedback.
  • Individual assignment (70%): execute an assessment of a technological challenge faced by an industry of the student choice. Using the concepts taught, they are required to make strategic recommendation for an organisation.

Reading and References

  1. “Contemporary Strategy Analysis” (2015) by Robert M. Grant
  2. “The five competitive forces that shape strategy” (2008) by Michael E. Porter.
  3. “What is strategy?” (1996) by Michael E. Porter.