Unit name | Commercialisation of new technology (University of Bath unit MN50416) |
---|---|
Unit code | AENGM0023 |
Credit points | 10 |
Level of study | M/7 |
Teaching block(s) |
Academic Year (weeks 1 - 52) |
Unit director | Professor. Partridge |
Open unit status | Not open |
Pre-requisites |
None. |
Co-requisites |
None. |
School/department | Department of Aerospace Engineering |
Faculty | Faculty of Engineering |
This is a compulsory 10 cp unit which is part of a 180 cp MRes in Composites Manufacture, within the compulsory taught component of EngD programme in Composites Manufacture.
The aim of this unit is to examine how new technologies (e.g. products, services, software, systems, etc.) can be effectively commercialised.
The ability to realise meaningful commercial value from new technologies (typically, but not restricted to, those embodied in products or services) is a core source of advantage for individual entrepreneurs, organisations (public and private) and national/regional economies. This module serves as a pragmatic introduction to key commercialisation concepts and tools. Students will consider a range of strategic issues (such as intellectual property rights, complementary assets, market dynamics) and more practical technology marketing techniques (e.g. focus groups, beta testing, etc.).
At the end of the course students will be able to:
Lectures
Coursework 100%
None specified.