Unit name | Enterprise |
---|---|
Unit code | EENGM8892 |
Credit points | 10 |
Level of study | M/7 |
Teaching block(s) |
Teaching Block 1 (weeks 1 - 12) |
Unit director | Professor. David Bull |
Open unit status | Not open |
Pre-requisites |
None, |
Co-requisites |
None. |
School/department | Department of Electrical & Electronic Engineering |
Faculty | Faculty of Engineering |
The programme covers key aspects of enterprise. The subject areas will be closely coupled to the CDT research themes. Practical examples will be drawn from directly relevant industries and case studies. This will place the student experience firmly in the context of communications technology area, highlighting typical problems found in the industry. The course will allocate at least 30% of teaching time to practical exercises drawn from industry, including from industry sponsors where appropriate. The course will include coverage of: Entrepreneurial skills; Creativity, innovation and brainstorming; Turning research into business; Market selection & research; Product strategy & roadmaps; Marketing promotion & market entry; Advanced finance and funding strategies; IP strategy; Modern Business models; Marketing messaging; Human resources & teams. Students will emerge with skills in: Personal communications; Business operation; Marketing, sector awareness and market communications; Personal networking and social networks; Strategy development and strategic thinking; Leadership and team building.
Aims:
A goal of the CDT is to produce PhO graduates who are equipped to become future leaders of industry either as entrepreneurs or as senior innovation leaders in industry. In this context, the aims of this unit are to develop:
Having completed this unit, students will be able to:
Business Plan 85%, Presentation 15%
Detailed notes provided by lecturer.