Unit information: Policy, Promotion and Delivery: Physical Activity and Nutrition Programmes in 2015/16

Unit name	Policy, Promotion and Delivery: Physical Activity and Nutrition Programmes
Unit code	PHEDM0001
Credit points	10
Level of study	M/7
Teaching block(s)	Teaching Block 2 (weeks 13 - 24)
Unit director	Dr. Haase
Open unit status	Not open
Pre-requisites	None
Co-requisites	None
School/department	School for Policy Studies
Faculty	Faculty of Social Sciences and Law

Description including Unit Aims

This unit will teach students the knowledge and skills needed to plan and assess health promotion programmes within the context of current health promotion frameworks, public policy and engagement. Students will also learn how impact, public engagement and service user/community partnerships are needed and contribute to health promotion programmes. This unit will incorporate and build upon the knowledge and skills acquired in earlier units, such as knowledge of physical activity and nutrition, understanding of determinants of physical activity and nutrition and theory, and designing interventions.

Aim: To critically evaluate and apply analytical skills in appraising how health promotion programmes are planned and implemented, integrating concepts of partnerships, engagement and impact.

Intended Learning Outcomes

To be able to:

1. Analyse and critically evaluate current health promotion frameworks and how they align with health policy and programmes
2. Critically assess current public health problems in order to plan programmes
3. Evaluate and apply ideas of public engagement, impact, service user and community partnerships to health promotion programmes

Teaching Information

The main teaching methods will be lectures plus small group exercises. Teaching will be delivered over 2 full teaching days. Each day will be of approximately 5 hours duration.

Assessment Information

Students will be required to critically evaluate a recent or current public health programme or campaign (national or local) which promotes either increased physical activity or improved diet (or both). Students will need to align a chosen campaign/programme with one of the frameworks covered in the unit, as well as analyse and evaluate public engagement, service user and community partnerships, impact, and knowledge transfer in relation to the public health promotion programme under scrutiny. This summative assessment will be through a 2000 word critical essay.

Reading and References

• Evenson et al. (2013) The US National Physical Activity Plan: Dissemination and Use by Public Health Practitioners. Am J Prev Med 2013;44(5):431–438.
• Levine et al. (2013) Evaluating MyPlate: An Expanded Framework Using Traditional and Nontraditional Metrics for Assessing Health Communication Campaigns. J Nutr Educ Behav. 2012;44:S2-S12
• Healthy lives, Healthy People. Department of Health report (2010).
• Joint Strategic Needs Assessment (JSNA) 2012: Strategic Summary. Bristol City Council.
• Green J, Tones K. (2010). Health Promotion: Planning and strategies. Sage Publications Ltd.
• Nutbeam D. Bauman A. (2006). Evaluation in a Nutshell: A Practical Guide to the Evaluation of Health Promotion Programs. Australia, McGraw-Hill.