| Unit name | Strategy and Strategic Management |
|---|---|
| Unit code | MGRCM1402 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Academic Year (weeks 1 - 52) |
| Unit director | Dr. Humphrey Bourne |
| Open unit status | Not open |
| Pre-requisites |
MGRCM1401 |
| Co-requisites |
None |
| School/department | School of Economics, Finance and Management |
| Faculty | Faculty of Social Sciences and Law |
An article in The Economist once stated that &�top managers of big firms devote the bulk of their efforts to formulating strategy though there is remarkably little agreement about what it is&�. Over the course of this unit, students will have the opportunity to explore competing views concerning the nature and content of strategy and strategic management, and the theoretical assumptions that underpin them. Key phases in the strategy process are explored, using classical and alternative models, together with the experience of practice brought to the classroom by those attending, and through the study of case material and examples. Students will develop the ability to appraise strategic issues and to develop appropriate responses. The fundamentals of strategy and strategic management developed in this unit provide the platform upon which students study later optional units.
