Unit name | French for Business and Enterprise |
---|---|
Unit code | FREN30047 |
Credit points | 20 |
Level of study | H/6 |
Teaching block(s) |
Teaching Block 4 (weeks 1-24) |
Unit director | Mrs. Vailes |
Open unit status | Not open |
Pre-requisites |
N/A |
Co-requisites |
N/A |
School/department | Department of French |
Faculty | Faculty of Arts |
This unit focuses on students’ employability, innovation and entrepreneurship skills through the medium of French.
Particular emphasis will be placed on business planning, product design, market research, marketing and advertising in the specific context of the French business and commercial environment.
Over the course of the unit, students will focus on the following main themes:
1. Understanding business models: what makes an attractive and viable business?
2. Strategic marketing: defining marketing objectives; positioning; branding
3. Operational marketing: the product (when is a product a good product; what is an innovative product; the life cycle of a product); pricing (pricing politics, how to determine a price); distribution (what type of distribution; how to best showcase your product)
4. Communication and advertising: how to create and diffuse your message; different types of media; strategies in planning an advertising campaign.
Through the process of pitching their product in French (outside of class time) to secure funding from a panel of experts, students will have the opportunity to engage with, and receive feedback from, Alumni entrepreneurs.
On successful completion of the unit, students will demonstrate ability to:
Teaching will be delivered through a combination of synchronous sessions and asynchronous activities, including seminars, lectures, and collaborative as well as self-directed learning opportunities supported by tutor consultation.
1 x Business plan (50%), testing ILOs 1, 3, 4 and 6.
1 x Business pitch - group presentation (50%), testing ILO's 2, 3, 5 and 6
The mark for the Business pitch - group presentation will combine an element for the group's overall performance and an element based on the linguistic performance of each student.
Stutely, Business plan : Concevoir un business plan efficace (Pearson, 2012)
Frossard, Guceski, Le Tour du Marketing en 12 étapes (Dunod, 2010)
G. Michel, Au coeur de la marque (Dunod, 2009)
Bellenger, Les fondamentaux de la négociation : stratégies et tactiques gagnantes (ESF, 3ème éd., 2011)
Aubert, Diriger et motiver (Ed. d’Organisation,1996)
Eitington, Savoir travailler en groupe (Ed. d’Organisation, 1986)