| Unit name | Electronic Commerce |
|---|---|
| Unit code | ECONM2026 |
| Credit points | 15 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Professor. Birdi |
| Open unit status | Not open |
| Pre-requisites |
None |
| Co-requisites |
None |
| School/department | School of Economics, Finance and Management |
| Faculty | Faculty of Social Sciences and Law |
This unit introduces students to the e-commerce environment. Topics covered include an overview of the digital economy, retailing in electronic commerce, an analysis of internet consumers, e-services and market research for electronic commerce, e-marketplaces and business-to-business exchanges, dynamic pricing and e-auctions, e-business in the service industries, online publishing and knowledge dissemination, building electronic commerce applications, strategy and implementation and a brief look at mobile-commerce.
Aims:
This unit explores many of the issues related to the development of E-commerce. In particular, it covers existing mobile and non-mobile agent applications; compares e-commerce to other, more traditional forms of commerce, describes its major opportunities, limitations, issues and risks. It also provides a more detailed knowledge of some of the more successful business models in e-commerce: e-tailing, the development of e-marketplaces, e-auctions and portals. Finally, special attention will be paid to the application of these models to m-commerce.
On successful completion of this unit a student will be expected to understand the various concepts of E-commerce, the terminology and the market place; to understand the economic implications of E-commerce and how management theory can be used to understand virtual markets. Students will also acquire some knowledge of how to develop a successful electronic commerce strategy.
Sessions will be 10 lectures and 5 classes.
Three-hour unseen examination which assesses the learning outcomes.
