Skip to main content

Unit information: Spanish for Business in 2018/19

Please note: you are viewing unit and programme information for a past academic year. Please see the current academic year for up to date information.

Unit name Spanish for Business
Unit code HISP30057
Credit points 20
Level of study H/6
Teaching block(s) Teaching Block 4 (weeks 1-24)
Unit director Mr. Lopez Ramal
Open unit status Open
Pre-requisites

HISP20101 or UWLP20006 and satisfactory completion of the year abroad or other study or work placement in the country of the target language or evidence of high level of proficiency in the language.

Co-requisites

NONE

School/department Department of Hispanic, Portuguese and Latin American Studies
Faculty Faculty of Arts

Description

This unit is designed for final year students who are returning from the year abroad and/or for students who have an advanced level of language.

The unit aims to reinforce and further enhance advanced language skills, focusing on, and developing students’ ability to communicate confidently and at a high level in, the varied business environments of the Spanish-speaking world.

Topics covered in this unit include:

  • Application of advanced language skills to a range of business contexts
  • How a business works: definition, structure and organisation
  • Importing and exporting: customs unions in Europe and Latin America
  • Banking, Taxes, and Credit. The Stock Market
  • Entrepreneurship: creating a company, a product or a service (business planning, product design, market research, marketing and advertising)
  • Teamwork: negotiating skills, collaboration, group decision-making and problem solving
  • Business Intercultural Communication: Spanish and Latin American markets

Intended learning outcomes

On completion of the unit, successful students will be able to demonstrate:

  1. Fluency and sophistication in spoken and written business Spanish and advanced listening skills
  2. Ability to think critically, organise their ideas and argue their points with relevant support, for a business context and at an advanced level
  3. Intercultural awareness to facilitate international business communication, based on wide-ranging knowledge and understanding of business protocol and procedures in Spanish-speaking countries
  4. Ability to pitch a product, a company or a service in Spanish, and to analyse the market, the competition and the consumer
  5. Ability to design a marketing and advertising strategy in Spanish
  6. Team-work and leadership skills transferable to a business environment

Teaching details

1 hour Seminar weekly

Students are also expected to perform weekly formative assessment tasks, guided independent learning and make use of Multimedia Centre resources (amounting to 4-6 hours of study a week).

Assessment Details

TB1: (50%)

-A 35-40 minute group presentation in Spanish (40%), to include a video advertisement and a business plan. Students will be awarded a group mark and an individual mark, both of which are equally weighted (20% each). The presentation tests ILOs 1, 2, 3, 4, 5 and 6.

-'A 500-word reflective log in Spanish (10%), outlining the learning process, the steps taken to create the product, the obstacles they had to overcome, and the skills acquired and how the experience may benefit their employability. The log tests ILOs 1, 2 and 3.

TB2: (50%)

- Two-hour written exam, testing ILOs 1, 2 and 3.

Reading and References

Crane, R. & Rizowy, C., Latin American Business Cultures, Pearson, 2005

Felices, A. et al, Cultura y Negocios, Edinumen, 2010

Iriarte, E. and Núñez, E. Empresa Siglo XXI. Edinumen, 2009

Feedback