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for a past academic year. Please see the current academic year for up to date information.
| Unit name |
Analysis in Management |
| Unit code |
EFIM20018 |
| Credit points |
20 |
| Level of study |
I/5
|
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24)
|
| Unit director |
Dr. Zwiegelaar |
| Open unit status |
Not open |
| Pre-requisites |
None
|
| Co-requisites |
None
|
| School/department |
School of Economics, Finance and Management |
| Faculty |
Faculty of Social Sciences and Law |
Description including Unit Aims
This unit aims to provide students with an understanding of the basic research methods used in management research. It will enable students to explore the purpose and appropriate use of both qualitative and quantitative research methods. The unit introduces basic principles of conducting management research using questionnaires, interviews, focus groups and observation and explores issues around the analysis of qualitative and quantitative data.
Intended Learning Outcomes
By the end of the unit, students should be able to:
- Appreciate the range of methodologies in management research.
- Demonstrate competence in locating, analysing and integrating a body of literature related to a focal management topic.
- Set out the principles of designing a viable research study.
- Understand selected data collection and data analysis methods.
Teaching Information
The unit will be taught through 18 Lectures and 9 Classes.
Assessment Information
Students can choose either
A. 100% coursework in the form of a 3000 word research proposal. (This is intended primarily for students going on to take the Management Dissertation unit in final year.)
B. 100% coursework in the form of a 3000 word research report.
Both forms of assessment are designed to assess the intended learning outcomes of the unit.
Students going on to take the Management Dissertation unit in 17/18 will be encouraged to undertake the research proposal in preparation for the dissertation course.
A 1000 word report: a critique of a qualitative and quantitative research article to consider the key elements of good research.
Reading and References
- Bryman, A. and Bell, E. (2015). Business Research Methods, 4th Ed, Oxford University Press.
- Collis, J. and Hussey, R. (2014). Business Research, 4th Ed, Palgrave
- Creswell, J. (2009). Research Design: Qualitative, quantitative and mixed methods approaches 3rd Ed, Sage
- Denzin, N. and Lincoln, Y. (2005). The Handbook of Qualitative Research, Sage
- Easterby-Smith et al. (2001). Management Research: An Introduction, 2nd Ed, Sage
