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Unit information: Organisational Creativity in 2017/18

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Unit name Organisational Creativity
Unit code MGRCM1000
Credit points 15
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Viale
Open unit status Not open
Pre-requisites

None

Co-requisites

MGRCM1001

School/department School of Management
Faculty Faculty of Social Sciences and Law

Description

This unit will be highly interactive and will cover the following aspects:

  • Individual creativity – focuses on creative individuality; stereotypes of creative individual “genius”, “mad inventor”, “organisational maverick” and “smart entrepreneur” are contrasted with the “average” individual potentially creative.
  • Group creativity – reflection about the vital leap from individual creativity to effective and productive groups. Students will apply a range of approaches used to encourage creative thinking and improve problem solving.
  • Organisational creativity and innovation - focuses on how organisations can help or hinder creativity and innovation.
  • The importance of creativity and innovation to sustain competitive organisations.

Intended learning outcomes

The unit aims to encourage students to think creatively about their future contribution to the working environment. It will provide a framework for them to examine the interplay of creativity and organisational capabilities for innovation. On completion of this unit students should be able to:

  1. Define creativity and innovation and what it means in the work place;
  2. Discuss the links between individual, group and organisational creativity and innovation;
  3. Compare and contrast a variety of approaches to creativity and innovation;
  4. Apply various approaches in their future workplace;
  5. Analyse the links between strategy, creativity and innovation;
  6. Develop team-working skills;
  7. Develop and manage and creative project.

Teaching details

This will be a highly interactive unit consisting of a combination of lectures and practical group work in seminars including frequent presentations.

Assessment Details

The assignment comprise two elements:

  • Creative project in groups of 4-5 students, all gaining the same grade for the section (3,000 words; 60% of total mark). ILO 1,4,5,6,7.
  • Individual reflection (1,000 words; 40% of total mark). ILO 1,2,3.

Reading and References

  • Florida, R. (2003) The Rise of the Creative Class: And It's Transforming Work, Leisure, Community and Everyday Life, New York: Basic Books.
  • Mumford, M. (2012), Handbook of Organizational Creativity, Elsevier.
  • Rickards, T. (1999) Creativity and the Management of Change, Blackwell, Oxford
  • Rickards, T. (1997) Creativity and problem solving at work, Ashgate, Aldershot
  • Van Oech, R. (1998) A wack on the side of the head - how you can be more creative, Warner Books, New York

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