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Unit information: Enterprise Case in 2019/20

Please note: Due to alternative arrangements for teaching and assessment in place from 18 March 2020 to mitigate against the restrictions in place due to COVID-19, information shown for 2019/20 may not always be accurate.

Please note: you are viewing unit and programme information for a past academic year. Please see the current academic year for up to date information.

Unit name Enterprise Case
Unit code INOVM0014
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 1 (weeks 1 - 12)
Unit director Dr. Tom Ellson
Open unit status Not open
Pre-requisites

None

Co-requisites

None

School/department Centre for Innovation
Faculty Faculty of Arts

Description

The unit aims to give students a starting point in the management, growth, and development of an enterprise. In this context, the unit will analyse how early stage enterprises can grow and develop through the creation of sustainable competitive advantage and sound operating practices.

In order to achieve this, the unit will take students through a number of functional areas of enterprise management. An understanding of particular features of management will be presented to provide students with technical skills and conceptual frameworks to implement sustainable growth and development strategies. Fundamental concepts for planning and running an enterprise will be addressed, including market analysis and marketing, competitor analysis, pricing, profitability forecasting, risk management, and legal issues.

As an essential part of the unit, students will be asked to analyse and present solutions to real enterprise issues. During these tasks, they will face challenges such as making decisions in the absence of perfect information, allocating resources, leading multi-disciplinary teams, defending their findings, or asking for resources to implement their enterprise plans.

Intended learning outcomes

At the end of the unit, it is expected that students will be able to:

  1. Summarise the particular conditions that companies face when attempting to develop competitive advantages,
  2. Summarise and document the basic enterprise management functions,
  3. Summarise the factors affecting companies' performance,
  4. Apply the methods, tools and techniques of enterprise management,
  5. Reflect critically on case studies and their own experiences,
  6. Apply strategic thinking for sustainable enterprise growth and development.

Teaching details

10 x 3-hour seminars





















Assessment Details

The unit will be assessed by

(i) an individual 3000 – word essay worth 40%,

(ii) group work including a 10-minute enterprise case study presentation worth 20% (which will include peer assessment)

(iii) an interactive project worth 40%.

The essay intends to assess the application and evaluation of different management tools and techniques (ILO 1, 2, 3 & 4: understanding of the basic management functions, mainly analysing, planning, managing, and controlling; overview of the particular conditions that companies face when attempting to develop competitive advantages; critical reflection of case studies and their own experiences). The group case study exercise intends to give a holistic view of management while at the same time develop teamwork and leadership skills (ILOs 4-6: hands-on experience in enterprise management, the ability to reflect on their own previous experience, and skills to think strategically). The interactive project intends to demonstrate the ability to apply management concepts in practical environments (ILOs 1-6: developing and implementing competitive advantage, management functions, performance management and strategic thinking).

Reading and References

  • Understanding Enterprise, Entrepreneurship and Small Business, Simon Bridge and Ken O'Neill, Palgrave Macmillan, ISBN: 978-0230308091, 2012.
  • Effective Small Business Management, Richard Hodgetts and Donald Kuratko, Harcourt College Publishers, ISBN: 978-0470003435, 2000.

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