| Unit name | Advanced Creative Communication |
|---|---|
| Unit code | PHPHM0014 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 4 (weeks 1-24) |
| Unit director | Dr. Zoe Palmer |
| Open unit status | Not open |
| Pre-requisites |
None |
| Co-requisites |
None |
| School/department | School of Physiology, Pharmacology & Neuroscience |
| Faculty | Faculty of Life Sciences |
Engaging the public in scientific research is becoming an increasing priority, not least to ensure that we have a society that can consider and make judgements on the direction of publicly funded science. This unit will provide training in how to communicate to different audiences and in the development of effective public engagement activities. You will have the opportunity to develop a new engagement activity based on research currently underway at the University of Bristol, with particular attention on the suitability for the intended audience and how the activity can be evaluated.
By the end of this unit you should be able to:
Students will be introduced to the concepts to be considered when developing new outreach activities. The teaching will be based around workshops where students will have an opportunity to engage with topics and methods of public engagement and discuss how best to select and produce a suitable product based on a particular demographic. Within these workshops students will create a small scale activity, for example designing a poster to promote student recruitment to develop skills that will support development of the larger outreach activity.
Examples of workshop activities are as follows:
1. Introduction: why engage the public?
2. Research at the university of Bristol – identifying stakeholders
3. Marketing and the media - press releases - Case studies
4. Examples of different ways of communicating – invited speakers
5. Create a defined engagement activity
6. Presentation of activity
7. We the Curious
8. Oral presentation to the group about activity proposal
9. Evaluating impact
10. Event management and planning
Reflective portfolio with participation in outreach event (3000 words) (tests ILO1, 2, 4, 5) - 50%
Oral presentation on new outreach activity (formative)
Production of a defined engagement activity (group work, tests ILOs 1-3) - 10%
Report on preparation of new outreach activity (group work, tests ILOs 1-3 and 5) - 40%
Student sourced original research papers and reviews
