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Unit information: Dissertation / Applied Extended Project in 2021/22

Unit name Dissertation / Applied Extended Project
Unit code EFIMM0065
Credit points 60
Level of study M/7
Teaching block(s) Academic Year (weeks 1 - 52)
Unit director Dr. Spotswood
Open unit status Not open
Pre-requisites

The taught element of the programme

Co-requisites

None

School/department School of Management
Faculty Faculty of Social Sciences and Law

Description

The aim of this unit is to build upon the Research Methods and Marketing Metrics unit and engage students in an extended piece of research based upon their assessed proposal. Students will be allocated a supervisor and will be required to discuss the proposal and the resultant feedback with him/her. The aim is to encourage students to reflect upon their proposal and make improvements upon it. They will then be required to present a schedule of work to develop the proposal into a dissertation / extended project report and negotiate a working agreement with their supervisor. They will demonstrate the capacity to organise a coherent programme research to achieve a clear set of objectives. They will then analyse the data and make evidenced recommendations, presenting the resultant work in report format to identified

Intended learning outcomes

On completion of this unit, students will be able to:

LO 1: Reflect upon feedback and make appropriate amendments to aspects of the dissertation / applied extended project as necessary.

LO 2: Formulate and execute a coherent programme of research to achieve a given set of research objectives.

LO3: Critically analyse and interpret the resultant data using an appropriate method.

LO 4: Present the results using appropriate academic and commercial conventions, in academic essay / report format, citing all sources correctly.

Teaching details

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities

Assessment Details

Dissertation / Applied Extended Project (10,000-12,000 words) (100%)

Students are required to review the feedback on the proposal submitted for the Research Methods and Marketing Metrics unit (ILO1). They are required to address the issues identified and then formulate and implement a piece of marketing research (ILO2, 3).

They are then required to analyse and interpret the results in light of the research objectives and present conclusions and recommendations in their dissertation, referencing all sources correctly and in full (ILO 3, 4). They will provide the partner organisation with an extended executive summary outlining their research and findings.

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0065).

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