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Unit information: Creativity and Innovation in 2021/22

Unit name Creativity and Innovation
Unit code INOVM0011
Credit points 10
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Beckett
Open unit status Not open




School/department Centre for Innovation
Faculty Faculty of Arts


Drawing on social practices the unit will also focus on the creation and consumption of value. The material and non-material world around us gains its ‘value’ from its position within practices and that value is consumed as individuals perform practices such as cooking, or childcare. Using practice approaches the unit will examine the links between consumption and production of value and innovation. Successful innovation rests on an intimate understanding of how individuals use and consume value and how new material and non-material elements can re-shape the performance of practice.

Practice thinking – developing students’ understanding of practice and the consumption of value. These early sessions will be a mixture of traditional lectures, reading and experiential learning tasks to help familiarise students with practice thinking.

Practice and the creation of value – students develop an introductory understanding of marketing and strategy and the innovation approaches used by organisations. This will enable them to understand some of the challenges involved in creating innovative solutions within organisations, the different forms of innovation, incremental and disruptive and the strategic implications of innovations for organisations.

The innovation/creativity cycle – experimenting with practice thinking. The second stage of learning is to give students hands on experience of using practice thinking to generate innovations. This experiential learning is focused around an example problem or issues which the students work on in groups. This element of the unit combines small group working facilitated by the teaching team with creativity workshops that develop students’ experience of using creativity approaches. Moving between these forms of learning student gain experience of how to frame innovation opportunities, generate creative insights and to explore possible solutions.

The unit therefore aims to:
• Develop students’ knowledge and understanding of innovation in the context of practice thinking
• Enable students to apply practice thinking methods and tools to create and develop innovative ideas
• Develop understanding and application of the principles for judging and evaluating creative and innovative ideas.
• Develop students knowledge and understanding of practice thinking
• Develop the ability to use creative thinking to create innovations
• Enable students to engage with and reflect on the role of practice and practice thinking in successful innovation and value creation.

Intended learning outcomes

On successful completion of this unit students will be able to:

  1. Demonstrate knowledge and understanding of practice thinking
  2. Demonstrate the ability to articulate the links between a practice, its performance, innovation and creativity
  3. Use practice thinking to articulate and illustrate the impact of an innovation on a practice.
  4. Critically reflect on the impact of innovations on the performance of practice
  5. Present a research project exploring and evaluating innovation using a practice-based approach.

Teaching details

Teaching will be delivered through a combination of synchronous and asynchronous sessions, including lectures and practical activities supported by small group breakout sessions and self-directed learning.

Assessment Details

Individual Project Report, 2000 words (100%) [ILOs 1-5]


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. INOVM0011).