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Unit information: Advanced Creative Communication in 2021/22

Unit name Advanced Creative Communication
Unit code PHPHM0014
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Zoe Palmer
Open unit status Not open




School/department School of Physiology, Pharmacology & Neuroscience
Faculty Faculty of Life Sciences


Engaging the public in scientific research is becoming an increasing priority, not least to ensure that we have a society that can consider and make judgements on the direction of publicly funded science. This unit will provide training in how to communicate to different audiences and in the development of effective public engagement activities. You will have the opportunity to develop a new engagement activity based on research currently underway at the University of Bristol, with particular attention on the suitability for the intended audience and how the activity can be evaluated.

Intended learning outcomes

By the end of this unit you should be able to:

  1. Identify stakeholders and thereby audience for public engagement activities
  2. Identify learning outcomes of public engagement activities/interventions
  3. Work effectively in a team
  4. Self-assess through reflective writing
  5. Summarise and present ideas in both written and oral format

Teaching details

Students will be introduced to the concepts to be considered when developing new outreach activities. The teaching will be based around workshops where students will have an opportunity to engage with topics and methods of public engagement and discuss how best to select and produce a suitable product based on a particular demographic. Within these workshops students will create a small scale activity, for example designing a poster to promote student recruitment to develop skills that will support development of the larger outreach activity.

Examples of workshop activities are as follows:

  • Introduction: why engage the public?
  • Research at the university of Bristol – identifying stakeholders
  • Marketing and the media - press releases - Case studies
  • Examples of different ways of communicating
  • Creating a defined engagement activity
  • Evaluating impact
  • Event management and planning

Assessment Details


Individual Reflective e-Portfolio (tests ILO 1, 2, 4, 5) - 40%

Report on preparation of new outreach activity (3000 words) (group work, tests ILOs 1-3 and 5) - 40%

Production of a defined engagement activity (group work, tests ILOs 1-3 and 5) - 10%

Production of short communication for a popular science magazine (individual work, tests ILOs 1 and 5) - 10%


Oral presentation on first ideas for new outreach activity

Reflective e-Portfolio with reflection on defined engagement activity


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. PHPHM0014).