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Unit information: Ideas and Enterprise in 2021/22

Unit name Ideas and Enterprise
Unit code PHPHM0015
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 1 (weeks 1 - 12)
Unit director Dr. Zoe Palmer
Open unit status Not open




School/department School of Physiology, Pharmacology & Neuroscience
Faculty Faculty of Life Sciences


This unit will explore the creative process of generating potential solutions to real-world problems helped by experts in enterprise and innovation. Students will research problems in groups and develop a range of potential solutions. They will critically evaluate the solutions and select the best for further development, ultimately selecting a single solution to pitch. The unit will develop students’ ability to work in groups and their creative and analytical abilities.

Intended learning outcomes

By the end of this unit you should be able to:

  1. Create and develop potential solutions to a problem
  2. Analyse strengths and weaknesses of potential solutions to a problem
  3. Contribute effectively to group working
  4. Identify the requirements of different stakeholders
  5. Communicate potential solutions to a problem

Teaching details

Students will be introduced to the concepts of innovation, idea generation and development. Teaching will be based around facilitated group work and workshops and will involve some discussion of leadership and how to work effectively in groups.

There will also be taught sessions about how to achieve and assess the wider impact of ideas on society. Students will maintain an individual portfolio of their work throughout the year. They will generate several potential solutions to a problem, these will be evaluated for strengths, weaknesses and risks as part of the first stage of the portfolio. As a result, students will refine the initial list of potential solutions to 3-4 that can be further researched and developed. At the end of the second stage, students will re-evaluate their solutions and evaluate the potential solutions of other groups. Using this feedback, groups will decide on one proposal to submit as a final proposal and pitch as a group presentation suitable for appropriate stakeholders.

Assessment Details


  • Individual Enterprise e-Portfolio (tests ILOs 1, 2, 4) - 40%
  • Report on chosen solution (3000 words) (group work, tests ILOs 1-5) - 30%
  • Peer assessment of first group enterprise pitch (individual work, tests ILO 2) - 10%
  • Group pitch of chosen solution (group work, tests ILOs 3 - 6) - 10%
  • Peer assessed contribution to group work (individual work, tests ILO 3) - 10%


  • First audit of individual contribution to group work
  • Assessment of strengths and weaknesses of initial solutions
  • Group pitch of refined solutions


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. PHPHM0015).