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Unit information: Digital Business in 2023/24

Please note: It is possible that the information shown for future academic years may change due to developments in the relevant academic field. Optional unit availability varies depending on both staffing, student choice and timetabling constraints.

Unit name Digital Business
Unit code EFIMM0113
Credit points 15
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Seepana
Open unit status Not open

TB1 Management



School/department School of Management
Faculty Faculty of Social Sciences and Law


The unit addresses the following questions...

Why does Digital Business matter for businesses and international economies? What systems have changed and will change the way we buy and sell goods and services electronically? How do innovative organisations use digital applications to gain competitive advantage? What business models are used in digital businesses, what are the components?

This unit introduces students to the digital environment. It is designed to give students an overview and understanding of: Digital business models, revenue models, processes for implementing digital applications, risks and ethics. The unit explores innovative digital systems, online services, online content and media, mobile and social commerce, and emerging digital applications in developing countries.

Intended learning outcomes

On completion of this unit the student will be able to:

1. Apply the main concepts and theories of digital business.

2. Explore value propositions and propose business and revenue models for digital businesses.

3. Analyse service and business process interactions for digital interactions.

4. Understand the application of mobile and social commerce to business.

5. Evaluate existing digital business strategies, technologies and models.

6. Develop group proposals and implementation plans for digital applications in emerging economies, markets and developing countries.

7. Develop, analyse and present an innovative digital business model.

8. Practice working in groups, developing skills in teamwork, planning and presenting proposals.

Teaching details

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.

Assessment Details

Summative 1: Equivalent of 1500 word Virtual group coursework assignment (40%) Summative 2: 1500 word Individual Coursework Assignment (60%)


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0113).