| Unit name | Enterprise Case |
|---|---|
| Unit code | INOVM0014 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 1 (weeks 1 - 12) |
| Unit director | Ms. Thirlway |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
None |
| Units you must take alongside this one (co-requisite units) |
None |
| Units you may not take alongside this one |
None |
| School/department | Centre for Innovation |
| Faculty | Faculty of Arts |
Why is this unit important?
The unit aims to give students a starting point in the leadership and management skills needed to, grow and develop different enterprises. The unit will analyse how early-stage organisations can grow and develop through the creation of sustainable competitive advantage and sound leadership practices. Students will be encouraged to reflect on their potential role in an organisational context, and how the tools, methods and practices of innovation can contribute to the overall success of both commercial and non-commercial organisations.
How does this unit fit into your programme of study?
The unit brings together a number of functional areas of enterprise and innovation leadership, management and innovation. Students will be encouraged to use this knowledge to devise ways of dealing with complex issues systematically and creatively, and to demonstrate self-direction and originality in tackling and solving problems. This will allow them to demonstrate a range of employment skills including sound judgment, personal responsibility and initiative using knowledge of increased complexity.
Overview of Content
An understanding of particular features of innovation and leadership will be presented to provide students with technical skills and conceptual frameworks to implement sustainable growth and development strategies. Fundamental concepts for planning and running an organisation will be addressed, including market and sector analysis, managing change, strategy and leadership, competitor analysis, pricing and forecasting.
How will students, personally, be different as a result of this unit?
As an essential part of the unit, students will be asked to analyse and present solutions to real enterprise issues. During these tasks, they will face challenges such as making decisions in the absence of perfect information, allocating resources, leading multi-disciplinary teams, defending their findings, or asking for resources to implement their stated plans.
Learning outcomes
Upon successful completion of the unit, students will be able to:
1. Synthesise a range of academic and professional sources to advance, develop and apply their knowledge of innovation practices, methods and tools, and demonstrate the ability to apply this knowledge to complex and ambiguous situations and problems.
2. Critically evaluate information and make decisions in the complex, incomplete conditions that companies face when attempting to develop competitive advantages.
3. Devise and communicate sustainable enterprise growth and development plans to demonstrate applied strategic thinking.
Teaching will be delivered through a combination of synchronous and asynchronous sessions, including lectures, group meetings and workshops supported by collaborative and self-directed learning.
Tasks which count towards your unit mark (summative):
An individual strategic plan covering the application and evaluation of different innovation leadership tools and techniques.
A team-produced piece demonstrating the ability to apply enterprise concepts in practical environments.
When assessment does not go to plan
When required by the Board of Examiners, you will normally complete reassessments in the same formats as those outlined above. However, the Board reserves the right to modify the form or number of reassessments required. Details of reassessments are normally confirmed by the School shortly after the notification of your results at the end of the academic year.
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. INOVM0014).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the University Workload statement relating to this unit for more information.
Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
