Innovative new campaign puts Bristol on the map
Press release issued: 30 November 2011
The iconic image of Bristol’s Suspension Bridge has been transformed into an interactive advertising campaign. Bristol University’s new awareness initiative is winning plaudits for its innovative design – thought to be the first in the country to incorporate QR codes in this way.
The advertising industry has praised the ‘Discover More’ campaign, which uses the square QR codes as part of the bridge’s towers and continues the pixelated effect throughout the advert.
Billboards at Birmingham New Street Station and Paddington carry the image to attract the attention of passing passengers, and there’s also been a print campaign in the Observer, Guardian and the Times Higher Education magazine.
David Alder, Director of Communications and Marketing at Bristol University, said: “Our students always say how much they love the city of Bristol, so we wanted the campaign to reflect that. The new pages on the website focus on some of the aspects of the city which make it such a unique place to live and study.
“The response we’ve received so far has been amazing. Both the University and the city are highly innovative and exciting places and so deserved an equally innovative campaign.”