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New York Times: Getting into a benefactor’s head

9 November 2012

Dr Jen Shang, a Reader in the University’s School of Economics, Finance and Management and an Assistant Professor at the School of Public and Environmental Affairs and the Center on Philanthropy at Indiana University in the US, is interviewed by the New York Times on her work researching donor behaviour to help nonprofit organisations increase donations.

Dr Jen Shang, a Reader in the University’s School of Economics, Finance and Management and an Assistant Professor at the School of Public and Environmental Affairs and the Center on Philanthropy at Indiana University in the US talks to the New York Times on her work researching donor behaviour to help nonprofit organisations increase donations.

The article entitled 'Getting into a benefactor’s head' is available to view on the New York Times website.